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Mathew Broughton

Mathew Broughton

Editor


Mat Broughton joined the ExchangeWire team in March 2019 as Editor. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew


  • How to Prepare for a Life Without Cookies

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  • Love is... Finding the Right Partnerships

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  • How to Reinvent Digital Advertising After the Death of the Cookie

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  • Identity in the Post-ITP Landscape: Q&A with Kelly Jacobson Collins, Unruly

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  • Humble PIE: Time for Independent Ad Tech to Embrace Independent Values

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  • Broadsign Partners with AdMobilize; TVSquared Launches Always-On Attribution Platform

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  • Winning Trust Through Context: The Secret Ingredient of the Ad Industry’s Survival Scheme

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  • The Evolution & Opportunity of CTV: Q&A with Mark Zagorski, Telaria

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  • Combating Ad Fraud & Hate Speech: Q&A with Jake Dubbins, CAN

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  • John Gentry to Lead OpenX; Mediaocean Acquires MBS

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