Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
PubMatic Reveals Q1 2019 Mobile Advertising Trends; Measured Launches
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic reveals Q1 2019 mobile advertising trends; Measured launches cross-channel incrementality measurement for marketers; Adjust releases annual Global [...]
In-housing on the Sell-Side: Q&A with Geoff Smith, eBay
'In-housing' is one of the buzzwords currently sitting near the top of the 2019 ad tech lexicon, in an interminable race with other terms such as 'transparency'. But how should in-housing truly be defined, what role do agencies have to [...]
Digital Ad Fraud: How the Money Flows
Whilst the problems associated with ad fraud are well documented, the mechanisms by which malicious players act, along with how it is possible for the money to flow from legitimate sources to hackers, is discussed less frequently. To that end, [...]
The Spanish Programmatic & Martech Industry in 2019: Predictions & Reflections
The programmatic advertising and marketing technology industries are beautifully complex ecosystems which marry technological, financial and regulatory processes. Whilst key developments and trends are often discussed at the international level, it can be easy to overlook details at a more [...]
Data Breaches: The Broken Record of Facebook
Social networking platform Facebook has hit the headlines with a damning regularity in recent months due to seemingly chronic mismanagement of their data. Despite cap-in-hand ads running last summer proclaiming: "From now on, Facebook will do more to keep you [...]
With Demand Manager, Rubicon Project Introduces Prebid as a Service; Teads announces official launch into Netherlands
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: With Demand Manager, Rubicon Project Introduces Prebid as a Service; Teads announces official launch into Netherlands; AOP Launches [...]
Supply Chain Transparency Should Have a Buy-Side Twin
Advertising fraud has for a long time cast a shadow over the ad- and martech ecosystem, compromising everything from brand safety to industry finances, with estimates suggesting an annual loss of USD$44bn (£33.6bn) by 2022. Writing exclusively for ExchangeWire, Michael McNeeley [...]
Why the Rise of Ad Fraud and the Fall of Brand Safety Needs to be Reversed
The ad industry has long struggled with a poor public reception, with trust in the industry at a low ebb, partly due to the high prevalence of fraud. Brand safety has therefore become a key issue for marketers, ensuring that [...]
AA/WARC Report Q4 2018: Nine Consecutive Years of Growth
UK advertising spend reached a total of £23.6bn in 2018, representing a year-on-year increase of 6.3% and marking the ninth consecutive year of growth, according to the Q4 2018 Advertising Association/WARC Expenditure Report. Report highlights Q4 2018 growth totalled £6.5bn, a year-on-year [...]
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