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8 Out Of 10 of Brands’ TikTok Videos Not Working According to New Research from DAIVID
Eight out of 10 videos released by brands on TikTok are under-performing. That’s according to new research from global creative effectiveness platform DAIVID, which found that despite TikTok’s increasing importance to marketers, 84% of content released on the social media [...]
VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements
Today (September 3rd, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform. As OOH continues to grow and briefs become more specific, the new [...]
Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic advertising. The Q2 2024 report provides a detailed analysis of estimated global open programmatic ad spend [...]
Multilocal Accelerates Growth in Audience Curation: Doubles SSP Partnerships & Expands Team with Key Hire
Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first half of 2024. The company has doubled its SSP partnerships, introduced its CarbonSmart solution for advertisers, and reinforced its sustainability commitment by [...]
AlgoriX Migrates to Google Cloud, Leverages Advanced AI & Machine Learning Tools to Drive Innovation
AlgoriX, an independent global media and technology company and leading provider of advertising solutions, announces a strategic migration to Google Cloud, integrating its data computing, machine learning, and AI infrastructure to the platform. In doing so, the company seeks to [...]
Captify Appoints Jane Wolfson as President, International
Captify, the leading provider of real-time audiences and insights fuelled by Search Intelligence, today (28th August, 2024) announced the appointment of industry leader Jane Wolfson to the position of President, International. In this newly created role, Wolfson will oversee Captify’s [...]
OpenX Expands ConteX Marketplace™ Capabilities
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (August 21st, 2024) announced an expansion of ConteX, an OpenX marketplace that allows advertisers to deliver their ads across privacy-compliant, contextually relevant content, quickly and at scale. Building on [...]
Mindshare & Teads Drive Innovation with King Living’s First CTV Campaign in Singapore
Teads in partnership with Mindshare, announced today (August 21st, 2024) the resounding success of its groundbreaking Connected TV (CTV) campaign for King Living, Australia's premium furniture brand. Aimed to connect with a high-end home retail audience to raise awareness of King [...]
Nexxen’s Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk
Nexxen, a global, flexible, advertising technology platform with deep expertise in data and advanced TV, today (August 21st, 2024) announced a strategic data partnership with The Trade Desk. Providing The Trade Desk’s advertisers access to automatic content recognition (“ACR”) data [...]
Illuma’s AI-Powered Contextual Tools Now Available Through Amazon Publisher Services’ Connections Marketplace
Online publishers can now easily activate Illuma’s suite of contextual-AI solutions through Amazon Publisher Services’ (APS) Connections Marketplace, providing access to market-leading content classification and publisher monetisation tools in a few simple steps.Illuma’s privacy-centric AI technology is used by publishers [...]
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