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OpenX, Google & Leading Executives Join Industry Initiative
The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, has announced the addition of prominent industry advisors, and new partnerships with OpenX, a leading independent supply-side platform (SSP) for audience, data, and [...]
Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of Rita
Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction aimed at enhancing its models with deterministic behavioural data, ad exposure data, and outcomes. Through this acquisition, John Arts, CEO [...]
Adelaide Secures $1.4m (£1.079m) Seed Expansion Led by Aperiam Ventures to Advance Attention Measurement & Activation
Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4m (£1.079m)in a seed-extension round led by Aperiam Ventures. New investments from GOAL Ventures and Nishat Mehta, along with participation from previous investors BlueTree and Human Ventures, contributed [...]
EX.CO Unveils Large Language Model (LLM)-Based Video Recommendation Engine for Digital Publishers
EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, today (August 19th, 2024) announced an advanced contextual video content recommendation engine for digital publishers. The unique machine learning-based engine uses large language models (LLM) [...]
KEVANI Partners with VIOOH to Launch Programmatic Sales Across Iconic Media Destinations
KEVANI, Inc. ("KEVANI"), a leading innovator in out-of-home media development, is pleased to announce its partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This collaboration will allow advertisers to leverage VIOOH’s programmatic platform and KEVANI’s premium inventory [...]
AUDIENCES Proves Model for Pharma, Life Sciences & Medtech with Major Global Client Win
AUDIENCES, the industry’s answer to data privacy and security first-party data activation, swoops to win a global contract to support Becton Dickinson in driving advertising excellence. Pharma, life sciences, and medical technology verticals have long had an unmet need, to safely [...]
MGID Maintains its Stellar Growth Trajectory with a Strong H1 Performance
MGID, the global advertising platform, has seen its investment in headcount, technology, and partnerships pay dividends as it delivered a strong H1 business performance, all supported by its ongoing international expansion. Opening up new markets and revenue opportunities across North and [...]
Azerion Appoints George Evans as Head of Curation UK
Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the appointment of George Evans as head of curation. In this new role, Evans will spearhead the company’s curation function, with a focus on implementing curated deals, [...]
Nexxen Expands Vevo’s Programmatic Footprint Through New Partnership
Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), today (August 8th, 2024) announced a partnership with Vevo, the world’s leading music video network. By partnering with Nexxen’s supply-side platform, Nexxen SSP, Vevo [...]
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