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AdPlayer.Pro Outstream Video Ad Tech Company Strengthens Prebid Partners Integration
AdPlayer.Pro, an international provider of SaaS video advertising tech solutions, has introduced significant upgrades to its video ad server platform. This latest update is strategically tailored to facilitate the seamless integration of prebid advertising demand, signifying a considerable advancement in [...]
Empresa de tecnología publicitaria de vídeo outstream AdPlayer.Pro refuerza la integración de socios de Prebid
AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad outstream, ha introducido mejoras significativas en su plataforma de servidor de publicidad en vídeo. Esta última actualización está estratégicamente diseñada para facilitar la integración sin problemas de la Demanda publicitaria de Prebid, [...]
Nexx360 Platform Offers UK Publishers Ad Revenue User Experience & Sustainability Advantages
French start-up, Nexx360, has launched in the UK to provide publishers with a wide range of benefits. Its server-side approach to programmatic advertising technology helps publishers to increase revenues, enhance users’ browsing experiences, and reduce their carbon footprint in a [...]
IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback
Today, (February 29th, 2024) IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, published the first set of recommendations for retail media digital advertising metrics and measurement standards in Europe. The recommendations are open for [...]
DoubleVerify Launches Pre-Bid ‘Made for Advertising’ (MFA) Tiered Categories for Elevated Brand Suitability
DoubleVerify, a leading software platform for digital media measurement, today (February 28th, 2024) unveiled its latest innovation in brand safety and suitability with the introduction of tiered “Made for Advertising” (MFA) brand suitability categories for pre-bid avoidance. This first-to-market innovation, integrated [...]
Piwik PRO Aims for Even Better Product Development with a New CPO & CTO
Digital analytics and data activation vendor Piwik PRO aims to further enhance its growth trajectory by extending top management for better product development capabilities. The current CPO, Kuba Bomba, will assume the new role of CTO, and Kristian Humle Lauritsen [...]
Lumen Research is Granted Patent in the EU for Eye-Tracking Data Collection Platform
Today (February 28th, 2024), Lumen Research, the global attention technology company, announced the industry-first patent for an end-to-end eye-tracking data collection platform. The patent, initially granted in the EU, covers the Lumen eye-tracking platform’s ability to collect points of interest [...]
SmartHub Released New Features to Help Partners Maximise Revenues on Ad Exchanges
SmartHub, a white-label ad exchange solution, has been recently updated with three new features: Adaptive Margin, Demand Booster, and Win Rate Booster. Programmatic advertising is a highly competitive ecosystem so to remain viable, ad exchange owners need to prioritise bidding strategies [...]
Perion's Hivestack Partners with Eletromidia to Integrate Entire Digital Inventory Across Brazil
Perion Network Ltd., a technology leader in connecting advertisers to consumers across all major digital channels, announced a partnership between its programmatic digital out-of-home (DOOH) platform, Hivestack, and Eletromidia, the major out-of-home (OOH) media company in Brazil, with more than 64,000 [...]
AdInMo Appoints Contextual Tech Guru as Chief Product & Technology Officer
AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has appointed Richard Brindley as chief product & technology officer. Richard holds extensive leadership experience in the merging worlds of ad tech, tech, [...]
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