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GroupM Minimised Programmatic Video Campaign Carbon Emissions with PubMatic & SeenThis
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, GroupM, and adaptive streaming specialist, SeenThis announced today (July 10th, 2024) the results of a new case study. The study highlights the campaign that successfully minimised carbon [...]
Adelaide Strengthens Team with Claire Browne as New Head of Research
Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional head of research. In her role, Browne will lead the strategic direction of Adelaide’s research initiatives and represent the company’s [...]
MINT annuncia le novità di MINT Academy
MINT, SaaS company internazionale leader nell’Advertising Resource Management (ARM), implementa l’offerta della sua divisione MINT Academy. MINT Academy nasce con l’obiettivo di preparare i partecipanti al futuro dell’advertising digitale, utilizzando tecnologie moderne, sviluppando competenze strategiche e acquisendo conoscenze pratiche direttamente da [...]
Esportal Partners with Brand Metrics to Become First Gaming Platform to Offer Brand Lift Measurement
Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues [...]
Kevel Launches Kai to Boost Performance Optimisation, Relevance & Revenue for Retail Media Networks
Kevel, the API-first ad-serving company, is announcing its new branded AI feature set: Kai (Kevel Artificial Intelligence), a suite of AI and machine learning technologies that enable performance optimisation and drive relevancy, profitability, and revenue. Kai is available as part [...]
VIOOH Announces New Board Chair Nick Parker, a Highly Regarded Figure of the OOH Industry
Today (July 9th, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced that after five years of service as non-executive chair of VIOOH, Spencer Berwin – a former co-CEO of JCDecaux UK - will be stepping down [...]
Azerion Launches Generative AI Contextual Solution in Marketplace
Azerion, a leading digital entertainment and media platform, proudly announces the launch of its innovative Contextual Intelligence technology within the Azerion Marketplace. This cutting-edge solution leverages generative AI and large language models (LLM), alongside advanced transformer techniques, to classify content [...]
Cannes Lions 2024 Tech Highlights: Federico Salvitti of MINT on Six Transformative Advertising Trends
Cannes Lions 2024 was another spectacular celebration of creativity and innovation in the advertising world. As well as the glitz and glamour of creative accolades, there was also a showcase of groundbreaking technologies poised to redefine the industry. MINT, a [...]
Verve Appoints Alex Stil as Chief Commercial Officer to Lead the Expansion of its Demand-Side Business
Verve Group SE is pleased to announce the appointment of Alex Stil as its new chief commercial officer who will lead the expansion of the demand side business. Alex brings extensive experience in digital media, brand management, and agency ecosystems, [...]
Only 48% of UK Publishers are Actively Preparing for the Cookieless Future - New Teads’ Study Finds
The transition to a cookieless digital landscape has already taken significant strides, despite the delay in Google's phase-out of third-party cookies. With 45% of global web traffic now cookieless on Teads’ SSP, publishers, and advertisers are navigating uncharted territory. This [...]
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