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Displayce, the First DSP DOOH to Integrate Echo Analytics' Global Point of Interest Library
Displayce, the leading European programmatic platform for digital out-of-home (DOOH) advertising, announces a strategic partnership with Echo Analytics, a pioneer in geospatial data solutions. Displayce became the first DOOH DSP to integrate Echo Analytics' premium library of points of interest [...]
Cognitiv Partners with Adform to Offer ContextGPT™ to European Advertisers for the First Time
Cognitiv, the leading provider of deep learning AI for marketers, today (June 17th, 2024) announced an exclusive partnership with Adform, the most powerful and safe media buying platform built for game changers, to exclusively provide ContextGPT™, Cognitiv’s GPT AI-based contextual [...]
Clinch Accelerates Albertsons Media Collectives’ Expansion into CTV
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced that the company will be the omnichannel ad server and DCO partner powering Albertsons Media Collective’s expansion into Connected TV [...]
GumGum & ShowHeroes Announce Exclusive Global Partnership Focused on US Market
GumGum, a leading contextual-first, global digital advertising platform, and ShowHeroes, a global leader in contextual online video and CTV advertising, have announced an exclusive global partnership, with a special focus on the US market. Starting today (June 17th, 2024) in North [...]
Tappx Reduced GHG Emissions by 33% in 2023 & Maintains its Commitment to Carbon Footprint Neutrality
Tappx, the leading ad tech company offering technology for in-app, web, and CTV digital advertising, has announced the first results of its ambitious sustainability programme which focuses on decarbonising its operations. This initiative has been a relevant step forward in [...]
Teads Unveils Creative Consortium Built to Incubate Innovation to Bolster Results for Advertisers
Teads, the global media platform, today (June 14th, 2024) announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to further enhance exceptional creative services and maximise campaign results for advertisers. The new offerings extend Teads’ ability to [...]
59A Launches Unified Shopper Media & the 59A Shopper Index
59A, a technology business that creates and deploys custom algorithms to deliver advantage to brands within media planning and buying, is launching Unified Shopper Media - a revolutionary new approach to shopper media. Unified Shopper Media promises to transform how brands [...]
Pixalate Introduces Supply Chain Object Post-Bid Verification & Pre-Bid Blocking Technology
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has launched a new Supply Chain Object (SCO) audit and verification tool. The tool helps buyers prevent wasted ad spend and rectify problems that persist in complex and [...]
“Winner Stays”, Featuring Ronaldo & Neymar, Tops List of the Most Exciting Nike Football Ads of All Time
World Cup 2014 ad “Winner Stays” is the most exciting Nike Football ad of all time. That’s according to new research from global creative effectiveness platform DAIVID, which ahead of EURO 2024 has used its advanced content testing platform – [...]
Opera Elevates Ad Quality & User Safety with GeoEdge
Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising platform Opera Ads, announces its renewed collaboration with GeoEdge, global leader in ad security. [...]
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