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Index Exchange & FreeWheel Announce Direct Integration for Efficient Streaming TV Buying
Index Exchange Inc., one of the world’s largest independent ad exchanges, today (December 19th, 2023) announced a direct integration with FreeWheel, a global technology platform for the television advertising industry. This integration partnership unlocks a new direct path to premium streaming TV inventory, enhancing media [...]
LoopMe Secures Two Patents for its AI-Powered Intelligent Marketplace
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (December 19th, 2023) announced that it has been granted two patents for the novel technology enabling its Intelligent Marketplace for buyers and sellers. The first [...]
Zeotap CDP Introduces Non-Customer Entity Data to Expand the Horizon Beyond Customer Data
Zeotap CDP, the easy, secure, and impactful customer data platform, is thrilled to introduce its “Non-Customer Entity Data” feature. This innovative tool marks a significant leap in the realm of customer data platforms (CDPs), enabling businesses to integrate and activate [...]
Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising Ecosystem
In a strategic move set to redefine the landscape of in-game advertising, Adverty, the leading in-play ad platform, proudly announces its extended partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This collaboration solidifies [...]
Maximising Attention for Publishers: Adnami eAPM Analysis Identifies Website Layout’s Impact on Attention
This analysis examines the eAPM data from the Adnami Attention Score to find and develop insights specifically geared towards publishers. These findings review attention in the layout context, specifically for news sites. The analysis revealed underlying characteristics top-performing news websites share [...]
MiQ Announces 100% Cookieless Audience Targeting in the UK & Launches Largest Independent Privacy Sandbox Attribution Test
MiQ, the leading global programmatic media partner, announced its transition to 100% of campaigns targeted without the use of cookies¹ across all media channels and platforms in the UK. Following this, attention has now turned to cookieless measurement, with Chrome’s Privacy [...]
Bidstack Team Up with AtPlay in the Nordic Market
Bidstack is pleased to announce a new strategic partnership with AtPlay, which will see it act as a reseller for Bidstack’s suite of in-game advertising products in the Nordic market. Bidstack has been pioneering the in-game advertising industry since 2017 and [...]
The Independent Forges Strategic Partnership with Pubstack to Optimise Ad Stack
Pubstack, a leading programmatic advertising solution for publishers, proudly announces a strategic partnership with The Independent, one of the UK’s leading news titles. The relationship will enable The Independent to optimise its ad stack with Pubstack’s single-stop platform. Ashleigh Footit, head [...]
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