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Fortune Media & Great Place to Work Name Clinch a 2024 Best Workplace in New York
Great Place To Work® and Fortune magazine have honoured Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, as one of this year’s Best Workplaces in New York. This is Clinch’s [...]
Equativ & Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms & Marketplaces
Equativ, the global independent ad tech company, announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to [...]
Adsquare Announces Partnership with billups for Privacy-Compliant OOH Planning & Measurement
Adsquare, a leading Location Intelligence Platform, has announced a new partnership with billups, a global out-of-home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform. This collaboration equips billups' clients and [...]
Lumen Research Announces EMEA Partnership with IPG Mediabrands for Attention-First Advertising Solutions
Today, (June 13th, 2024) Lumen Research, the global attention technology company, announced a formal partnership with IPG Mediabrands across the EMEA region to deploy Lumen’s end-to-end, cookieless attention solutions for brands looking to drive higher performance across the funnel. Lumen offers [...]
New YouGov Study Shows Only 25% of Advertisers are Ready for Cookie Deprecation
Taboola, a global leader in powering recommendations for the open web, today (June 12th, 2024) announced results from study conducted on its behalf by YouGov, focused on advertiser reactions to cookie deprecation. Advertisers are bracing for the cookieless world and despite [...]
Smartstream Partners with PubMatic to Expand Programmatic Buying Across its Premium Inventory in the DACH Region
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (June 12th, 2024) announced its partnership with Smartstream, a leading digital marketing provider of comprehensive video advertising solutions in the DACH region. Advertisers using Smartstream’s platform [...]
TikTok Political Content More Confusing & Less Likely to be Trusted, According to New Research
People are less likely to trust political content posted on TikTok and find it more confusing than other digital channels.That's according to new research from creative effectiveness platform DAIVID, which is analysing the effectiveness of the digital content posted by [...]
Pixalate Accelerates Growth in Asia-Pacific
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, announced the opening of its new Singapore office to expand its local presence and partnerships in the Asia-Pacific (APAC) region. Alvin Ling, a Singapore native with 20+ years of [...]
Nano Interactive Launches Intent-Driven Audience Data Solution
Nano Interactive, leader in ID-free, intent driven planning and targeting, has launched a data targeting solution to add to its existing Managed Service and DealID capabilities. The data is available through Nano’s updated Intent Library, a pre-built segment taxonomy that includes [...]
IAB Europe AdEx Benchmark Report 2023 Reveals Exceptional Strength & Growth of Digital Advertising in Europe
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released the AdEx Benchmark Report for 2023, revealing a strong 11.1% growth in the digital advertising market in Europe, reaching an all-time market high [...]
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