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AlgoriX Sees over 100% Ad Spend Growth in Europe During Black Friday Week
AlgoriX, a leading independent global media and technology firm, has released a report revealing a significant 30% year-on-year increase in total worldwide ad spending on the AlgoriX Exchange during Black Friday Week. Europe, displaying a staggering growth rate of over [...]
NumberEight & LiSTNR Join Forces to Mitigate the Loss of Audience Studio DMP
Responding to Salesforce's decision to sunset Salesforce Audience Studio DMP, NumberEight, a leading behavioural intelligence company, and LiSTNR, Australia’s #1 digital audio network and #1 commercial podcast network, have formed a groundbreaking partnership. This collaboration aims to bridge the gap [...]
DoubleVerify Expands Brand Safety & Suitability Measurement to YouTube Shorts
DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 12th, 2023) announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts – empowering brands to validate the brand [...]
New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives Outcomes
Amplified Intelligence, the most trusted source for accurate attention measurement, has announced its new partnership with PepsiCo Europe and shared joint research results, revealing that short-term uplift is harder won for larger brands and only 42% of all eyes-on-brand moments [...]
Amplified Intelligence Releases New Channel & Format-Level Attention Benchmarks
Amplified Intelligence, the most trusted source for accurate attention measurement, has announced the launch of new ad platform and format benchmarks in its market-leading media planning tool, attentionPLAN®; giving brands and agencies a stronger base for building effective advertising campaigns. The benchmarks [...]
VIOOH Shares Industry-First Carbon Emissions Measurement Hitting 18% Below Benchmark
Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a partnership with the carbon intelligence platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared [...]
Publishers Can Remove up to 30% of Ad Requests with Efficient Bid.
Sparteo, a cutting edge ad tech solution for publishers is sharing the impactful results of an existing innovation – Efficient Bid. This cutting edge in-house technology represents substantial progress in the realm of digital advertising efficiency, enhancing SSP/DSP (supply-side platform/demand-side platform) [...]
DoubleVerify Report on Retail Media Networks Exposes Key Trends & Opportunities for Advertisers in 2024
DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 7th, 2023) released its state of retail media report, “The Rise of Retail Media: What to Expect in 2024”, surveying over 400 advertisers and agency [...]
Expandi Group Unveils the New Jabmo ABM Platform
Expandi Group, the largest EMEA B2B Martech and Ad tech provider, today (December 7th, 2023) unveiled the latest release of its B2B account-based marketing (ABM) platform Jabmo. Jabmo now delivers a host of new functionalities, insights, and account intelligence to help [...]
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