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Connatix Launches Data Intelligence Suite, Supercharging Video Addressability for Publishers & Advertisers
Connatix, the leading video technology company for premium publishers and advertisers, today (June 11th, 2024) announced the launch of its Data Intelligence Suite. This comprehensive offering brings together fragmented identity and contextual data from across the ecosystem to increase addressability [...]
Permutive Appoints Jay Stevens as Chief Commercial Officer
Permutive, the leading Audience Activation Platform for publishers and advertisers, today (June 11th, 2024) announced the strategic hire of Jay Stevens as chief commercial officer (CCO). This key appointment marks a significant step as Permutive reimagines advertising and expands its [...]
Taboola's Three-Year Deal with Mediahuis Ireland to Power Recommendations Across Ireland’s Largest Publisher
Taboola, a global leader in powering recommendations for the open web, today, June 11th, 2024, announced an exclusive three-year partnership with Mediahuis Ireland, Ireland’s largest media group. Having already successfully partnered with The Belfast Telegraph since 2014, the new agreement will [...]
Onetag Launches Industry's First AI Smart Curation Platform
Leading programmatic advertising platform Onetag today, June 11th, 2024, announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs, and curation partners more accurately achieve their campaign objectives. The Smart Curation platform [...]
First-id Partners with Webedia Spain to Expand its Cookieless Media Network
First-id, the first-party identification solution that is revolutionising the French market, is partnering with Webedia to position itself at the forefront of advertising innovation in the digital media sector. By integrating First-id, Webedia will be able to create its own Webedia [...]
DanAds & Brand Metrics Join Forces to Transform Advertising with Advanced Brand Lift Insights
DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with Brand Metrics, an innovative provider of automated brand lift data. This [...]
Revolutionising CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than Traditional Ads
GumGum, a contextual-first, global digital advertising platform, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, has released new data around superior attention measurement and engagement across GumGum’s Connected TV (CTV) ad unit, In-Video. In-Video [...]
Amplified Intelligence Findings Reveal AR Captures Active Attention & Increases Likelihood to Buy by 53%
Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to assess how augmented reality (AR) lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live [...]
Conscious Media Partners with Greenbids to Enhance Performance & Cut Carbon Impact
Conscious Media, the sustainable digital media partner for brands in the MENA region, announced an exclusive collaboration with Greenbids, a pioneering tech company established in 2022. Greenbids has developed cutting-edge technology leveraging machine learning (ML) and artificial intelligence (AI) to [...]
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