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Nexta Announces its New Retail Media Solution & Partnership With Danish Retailer Dagrofa
Nexta, a leading provider of Ad tech solutions to scale personalised advertising, today (December 7th, 2023) announced the launch of its new retail media solution. With Nexta, retailers can offer targeted display campaigns at scale by utilising Nexta’s three-step self-service platform, [...]
Gadsme + BRAVE announce groundbreaking partnership
BRAVE and Gadsme are delighted to announce a new partnership, which promises to deliver the best practices on intrinsic in-game advertising. Gadsme, a leader in the gaming industry, stands as the most advanced in-game intrinsic advertising platform. Offering non-intrusive display, video, [...]
IAS Releases Inaugural Responsibility Report
Integral Ad Science, a leading global media measurement and optimisation platform, today (December 6th, 2023) announced the release of its inaugural Responsibility Report outlining the tangible progress the company is making to strengthen its Environmental, Social, and Governance (ESG) initiatives. “We [...]
Seedtag Study Shows Cost-of-Living Crisis Hasn’t Chilled Consumer Attitudes Towards Sustainability
Seedtag, the leading global contextual advertising company, has investigated which Christmas shopping and planning articles drive the most interest among consumers. Seedtag used its proprietary contextual AI platform, Liz, to analyse content engagement and interactions across its global publisher network [...]
Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance & Optimisation
Yahoo Advertising launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven [...]
Former Integral Ad Science Director Yann Le Roux Joins Global Sustaintech Platform IMPACT+ As VP, Sales & Partnerships
Digital media veteran to lead global commercial strategy for rapidly growing company, which helps marketers reduce environmental impact of their digital ads; Le Roux one of four new arrivals, including sales manager Jordan Polet, from Leboncoin, who joins to drive growth across French market PARIS, LONDON – December 4, 2023 – IMPACT+ – a [...]
Fifty-five works with Bayer to take creative analytics to a new level
Traditional analytics methodologies of evaluating campaigns are fast becoming obsolete. The human eye - scanning Excel sheets that rank best and worst performers - is being replaced by AI tools that enable a new world of dynamic testing or modelling. [...]
LightBoxTV & Captify Integrate to Bring Search Intelligence to CTV Media Planning and Buying
London, November 30th, 2023: LightBoxTV, a pioneering Connected TV (CTV) planning tool, today announced its latest integration with Captify, the leading Search Intelligence Platform for the open web, to enable media buyers to more effectively plan and manage CTV campaigns [...]
Equativ & Greenbids Partner to Reshape the Sustainable Programmatic Future
Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimisation engine that powers sustainable ad operations using artificial intelligence (AI). The partnership is a major step in Equativ’s dual mission to both boost [...]
Hivestack Launches Hivestack Curate, a New Industry Platform for Curated Deals in DOOH
Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company have announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customise their inventory sourcing and build strategic, curated deals based on their specific [...]
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