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Opti Digital Barometer: Fluctuations in eCPM Across Western Europe in 2023
At a live event held on the 24th of January 2024, French advertising technology company Opti Digital presented its barometer showing eCPM fluctuations in 2023 across Western Europe. This study, which focuses exclusively on open auctions, is based on an [...]
Reworld Media & Pubstack Announce a Strategic Partnership for the Optimisation of the Group's Advertising Stack
Reworld Media, France's leading thematic media platform, and Pubstack, a specialist in Ad Management, announce the signing of an extended partnership agreement over a period of two years. Pubstack's no-code Ad Management platform is optimising the group's advertising stack and [...]
RAAS LAB Bolsters AI-Led Contextual & Creative Optimisation Capabilities with CTO & Chief Architect Appointments
RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (February 20th, 2024) announces two key appointments, Paul Blackledge as chief technology officer (CTO) and Clay Lenhart as chief architect. With these hires, RAAS LAB will [...]
Adform Bolsters UK Operations with Two Significant Manchester Appointments
Adform, the most powerful and safe media buying platform built for the game changers, today (February 19th, 2024) announces the strategic appointments of Gary Humphreys and Martin Roberts as sales directors. The move marks a giant leap in Adform’s mission [...]
IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has announced the results of its latest annual ‘State of Readiness - Sustainability in Digital Advertising’ Report for 2024. The main findings highlighted that the vast majority [...]
As Cookies Crumble, Lotame Launches New Data Collaboration Solutions to Help Digital Marketers Share, Analyse & Activate Data
Lotame, a technology company that makes customer data smarter, faster, and easier to use for digital marketers, today reinforced its commitment to enabling data collaboration with the launch of Lotame Collaborate. Available through Spherical, Lotame's comprehensive end-to-end data collaboration platform, [...]
MGID Revamps Ad Campaign Planning and Execution with New and Intuitive AI-driven Platform
MGID, the global advertising platform, has launched a new dashboard for MGID Ads, its self-service advertising campaign planning and execution suite. The new platform presents users with a new, more powerful intuitive interface that surfaces numerous AI-powered features, doubling the [...]
Nexxen Enhances TV Intelligence Solution with Premium Streaming Data Through Exclusive Agreement with PeerLogix
Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), today (February 15th, 2024) announced the augmentation of its TV Intelligence solution with exclusive aggregated and scaled premium streaming viewership data from platforms like [...]
Nearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis Research
New research from Blis, the integrated ad planning, buying and measurement platform, reveals that CTV, DOOH, and mobile ads significantly influence nearly one-third of retail shoppers in the UK to make purchase decisions. In collaboration with Sapio, a comprehensive market [...]
DoubleVerify Enhances Proprietary ‘Made for Advertising’ Measurement & Protection Solution with Tiered Brand Suitability Categories
DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (14th February, 2024) announced the launch of new tiered brand suitability categories to address “Made For Advertising” (MFA) measurement and protection in a more nuanced and brand-specific [...]
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