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Majid Al Futtaim Brings LiveRamp’s Data Collaboration Platform to the MENA Region
Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia, today (August 1st, 2023) announced a long-term strategic partnership with LiveRamp, a leading data collaboration platform headquartered in San Francisco. The partnership [...]
StackAdapt Expands DOOH Inventory by Onboarding New Partners for EMEA
StackAdapt, the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH) advertising solutions provider across the EMEA market. StackAdapt has announced programmatic partnerships with Hivestack, Broadsign, and VIOOH that will expand supplier inventory [...]
Visa Collaborates with Adelaide to Enhance Brand Impact on the Debit Awareness Campaign in Germany
Visa Europe, a world leader in digital payments, has partnered with Adelaide, the leader in attention-based media quality measurement, to integrate attention metrics into its media measurement and buying strategies for its Debit Awareness campaign in Germany. Through this collaboration, [...]
The GoodNet Partnership with Legacy Media Provides Marketers with the ESG Lens to Achieve Great Results Whilst Doing Good
The GoodNet – the ethical media and intelligence company – has announced a partnership with Legacy Media to utilise market-leading aggregated ESG data within its ethical intelligence tool, GoodIQ. This partnership brings together The GoodNet’s deep expertise in helping advertisers reach [...]
LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced that it has joined Ad Net Zero, the climate action programme to help advertising tackle the climate emergency by decarbonising ad operations and accurately [...]
DanAds: A Decade of Breakthroughs in Self-Serve Ad Automation
For the past ten years, DanAds has been at the forefront of self-serve ad automation technology, revolutionising the programmatic advertising space with cutting-edge solutions for an ever-changing marketplace. Through a customer-centric approach and a shared vision, DanAds has continuously pushed boundaries [...]
Hivestack lance une solution de mesure programmatique des impressions des médias numériques extérieurs (DOOH) soutenue par Nielsen
Hivestack, la plus grande société indépendante de technologie programmatique DOOH, a annoncé aujourd'hui une solution de multiplicateur d'impression vérifiée pour les médias numériques extérieurs (DOOH) dans certaines régions de l'APAC. En raison de la demande croissante de normalisation des mesures et [...]
Hivestack Releases Nielsen-Backed Programmatic Digital Out-of-Home (DOOH) Impression Measurement Solution
Hivestack, the world’s leading, independent programmatic DOOH ad tech company announced a verified impression multiplier solution for digital out-of-home (DOOH) in select regions across APAC. With an increasing demand for standardisation of measurement and the need for a unified methodology in [...]
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