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the7stars Boosts Investment Team with Senior Hires as Group Hits £500M Billings Milestone
Today (18th August), the7stars, the UK’s largest independent agency group, has confirmed four new senior hires across the investment team. Their latest hiring spree is driven by their expanded client roster YoY which has seen the Group’s billings rise to [...]
Adlook & Anzu Partner to Unlock Intrinsic In-Game Advertising for More Media Buyers Globally
Adlook is thrilled to announce its partnership with Anzu, the world's most advanced in-game advertising platform. Together, they aim to assist brands and agencies in harnessing the enormous potential of intrinsic in-game advertising through Adlook's next-generation brand growth platform. Thanks to [...]
Clinch Joins TCF Canada to Champion Data Privacy & Responsible Advertising Practices in the Canadian Market
Today, (August 17th, 2023) Clinch announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada). IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in [...]
InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers
InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations. This strategic [...]
Equativ Partners with Nano Interactive to Deliver Industry Leading Intent Targeting Solution
Equativ, the global leading independent ad platform, has announced a key partnership with Nano Interactive, leaders in ID-free ad targeting solutions. Under the agreement, all Equativ publisher domains will offer new intent targeting solutions, without profiling or personal data, giving [...]
Plaza Premium Group Achieves Remarkable Growth with Crimtan's Targeted Advertising Solutions
Plaza Premium Group, the global leader in integrated airport hospitality experiences, announced the results of a successful partnership with Crimtan, the pioneer of lifecycle marketing for programmatic advertising. Plaza Premium Group revealed that the collaboration with Crimtan yielded outstanding results, [...]
59A Announces 258 Event
On September 7th, 2023, 59A is hosting a flagship event, 258, to showcase the exciting capabilities of custom algorithms. From strategy through to planning, buying, creative, optimisation, and insights, 258 will explore the power to deliver enhanced value across every [...]
InMobi Insights Annual Survey: Consumers Download QSR Apps Mainly for Discounts & Promotions
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its annual survey that shed light on the evolving consumer preferences and behaviours with Quick Service Restaurants (QSR). The study conducted [...]
Empowering Change: How Viously helped Danone & Partners Champion Social Responsibility in Advertising
As the advertising business landscape continues to evolve, companies are becoming more aware of the crucial role played by responsible communication in their advertising strategies. Acknowledging the potential to make a positive impact, Danone, in collaboration with EssenceMediacom France, embarked [...]
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