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Permutive Restores Reachability by Enabling Standardised Publisher First-Party Data at Scale via Xandr's Marketplace
Permutive, a privacy-safe audience platform for publishers and advertisers, today announced streamlined, efficient access to standardised publisher first-party data via Xandr’s Marketplace. Xandr, part of Microsoft Advertising, becomes the first buy- and sell-side platform to activate Permutive standard cohorts, interest-based [...]
Odeeo Sees 300% Revenue & Active User Growth on its Audio Advertising Platform for Mobile Games
Odeeo, the global audio ads in game platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10bn ad opportunities created. Odeeo connects advertisers to the world’s 2.9bn mobile gamers. [...]
Adloox s’unit avec Equativ pour fournir aux éditeurs un accès transparent à sa solution de vérification et de mesure publicitaire.
Adloox, seul outil français & européen de mesure de la qualité publicitaire accrédité par le MRC (Media Rating Council), et Equativ, la principale plateforme publicitaire indépendante, annoncent aujourd'hui (février 7th, 2023) leur partenariat. Cela prend la forme d'une intégration officielle des [...]
GumGum Goes Green with Cedara
GumGum, a contextual-first, global digital advertising platform, today (February 7th, 2023) announces a new partnership with Cedara, the carbon intelligence platform. Utilising Cedara’s Enterprise software solution, GumGum will now have access to carbon measurement, reduction and reporting tools, a carbon offset [...]
Cedara Joins Industry Organisations Ad Net Zero and IAB Tech Lab to Advance Media Sustainability
Cedara, the carbon intelligence platform, announced a partnership with Ad Net Zero to join both its US and UK chapters. Cedara’s corporate mission is firmly aligned with Ad Net Zero’s collective goal of reducing the carbon footprint from the development, [...]
Grandi Stazioni Retail and Hivestack partner for programmatic DOOH in Italy
Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a new partnership with Grandi Stazioni Retail, Italy’s largest service provider of commercial leasing and advertising spaces across all Italian travel sector. Grandi Stazioni [...]
Grandi Stazioni Retail e Hivestack annunciano la loro partnership nel mercato del programmatic DOOH in Italia
Hivestack, la più grande tech company di Programmatic DOOH al mondo, ha annunciato oggi una nuova collaborazione con Grandi Stazioni, Retail, il maggiore Media Owner in Italia di spazi pubblicitari nel travel. L'inventario DOOH di Grandi Stazioni Retail è ora [...]
LoopMe Announces Global Hires Amid Continued Revenue Growth
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (February 2nd, 2023) announced new hires on the heels of significant revenue growth – Lisa Coffey as chief revenue officer (CRO) and Andy Sophocli [...]
Research from JCDecaux UK Shows Majority of Programmatic DOOH Marketers Operate in Integrated Omnichannel Digital Teams
Today, (February 2nd, 2023) JCDecaux UK announced findings from a new research study titled "Programmatic DOOH: The Time is Now" into how marketers are using programmatic digital out-of-home advertising that reveals the majority of programmatic digital out-of-home (prDOOH) marketers are [...]
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