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Seedtag Introduces Contextual Profiles Driving Performance Campaign Success Without Using Personal Data
Seedtag, the leading contextual advertising company, introduced Contextual Profiles today, a solution allowing advertisers to deliver effective performance campaigns using real-time contextual signals without cookies or personal data. As the amount of time people spend online has increased, so has consumers’ [...]
Cedara Accelerates Expansion with Appointment of Eric Shih as COO & UK Office Opening
Cedara, the carbon intelligence platform, announced its executive team's expansion and appointed Eric Shih as chief operating officer. Shih will lead the company’s global expansion and manage their growing commercial and operations teams. Eric Shih, COO, Cedara With over 20 years of [...]
LiveRamp Partners with THG Ingenuity to Power Data Collaboration Between Brands
THG today (February 13th, 2023) announced an integration between its end-to-end proprietary technology platform, THG Ingenuity, and LiveRamp, the leading data collaboration platform. Using LiveRamp’s Safe Haven solution, Ingenuity will empower its brand clients to better connect their customers’ first-party [...]
IAB Europe Seeks Court Decision on Validation of The Action Plan as it Moves Forward With TCF Evolutions
IAB Europe confirms that it has lodged a formal request for interim measures with the Belgian market court in the transparency and consent (TCF) case. This follows the decision by the Belgian data protection authority (APD) to validate the action [...]
Azerion Announces a Series of New Appointments as it Continues Rapid Growth
Azerion, the digital entertainment and media platform, today (February 10th, 2023) announces the appointment of a series of new hires, including Nicola Webb as UK sales director and Eva Starosolsky as senior research executive. This follows a period of rapid [...]
GumGum Granted First MRC Accreditation for Brand Safety & Contextual Targeting for CTV
GumGum, a contextual-first, global digital advertising platform, today (February 9th, 2023) announces that it has achieved an additional accreditation from the Media Rating Council (MRC), a US-based nonprofit organisation charged with auditing and accrediting measurement products used by media buyers [...]
Alkimi Exchange launches the world’s first decentralised ad exchange
Alkimi, the world’s first decentralised ad exchange, has exited beta and is now available for advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform. The exchange is built on an ultra-fast, scaleable, next-generation Directed Acyclic Graph [...]
DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio
DoubleVerify, a leading software platform for digital media measurement, data and analytics, has announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab first identified the family of fraud [...]
IAS Pre-Bid Activation Leads to Improved Cost Savings, Quality Impressions™ & Traffic Quality for Samsung
Integral Ad Science (IAS), a global leader in digital media quality, has published the results of its work in Indonesia with Samsung and Mindshare to drive positive business outcomes with pre- and post-bid media quality. Mindshare and Samsung partnered with IAS [...]
Magnite Announces Next Generation CTV and OTT Monetisation Platform: Magnite Streaming
Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced Magnite Streaming, a singular supply side platform that merges leading technology from the Magnite CTV and SpotX platforms. Magnite Streaming empowers media owners to maximise the value of their assets [...]
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