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ShowHeroes Group Launches Industry-Leading Audience Targeting Solution for CTV
ShowHeroes Group, Europe’s leading independent provider of video solutions for digital publishers and advertisers, announces the launch of SemanticHero for CTV – a trailblazing product that will unlock new opportunities for players throughout the digital ecosystem. Building on ShowHeroes Group’s reputation [...]
impact.com Fiscal Year H1 2021: $1.5bn Valuation, $150m in Funding, BigCommerce Integration, 69% Customer Growth
impact.com, the leading global partnership management platform supporting more than one million partnerships for more than 1,800 brands, announced the close of a successful H1 in fiscal year 2022. Most notably, the company closed a USD$150m round of funding at [...]
Tenjin and GameAnalytics Launch Growth FullStack
Tenjin, the leading mobile marketing measurement platform for indie and mid-sized mobile game publishers, and GameAnalytics, the player analysis platform of choice for mobile game developers, have launched Growth FullStack, the first in a new series of developer tools and [...]
Eye Tracking Findings Emphasise the Importance of Measuring Attention in Digital Advertising
Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver 45 times more attention than standard display ads. The data, collected [...]
Opera Ads Lance une Plate-Forme en Libre-Service avec DanAds, son Principal Fournisseur
Aujourd'hui, Opera [NASDAQ : OPRA] a annoncé le lancement de sa plate-forme publicitaire en libre-service, Opera Ad Manager et conçue par DanAds, une infrastructure de technologie publicitaire en libre-service pour les éditeurs. Cette plate-forme a été développée pour créer, gérer [...]
Opera Ads Führt eine Self-Service-Plattform ein, die vom Führenden Anbieter DanAds Betrieben Wird
Opera [NASDAQ: OPRA] hat heute den Start seiner Self-Service-Werbeplattform Opera Ad Manager, bekannt gegeben, einer anpassbaren und skalierbaren Self-Service-Ad-Tech-Infrastruktur für Tier1-Publisher, die von DanAds betrieben wird. Die integrierte Plattform wurde entwickelt, um digitale Werbekampagnen zu erstellen, zu verwalten und Berichte [...]
Ogury Dona Oltre 1 Milione di Dollari di Spazio Pubblicitario a Organizzazioni Non-Profit
Ogury, azienda creatrice del Personified Advertising, annuncia la donazione di oltre 1 milione di dollari di spazi pubblicitari a organizzazioni non-profit dall'inizio dell'anno ad oggi. L'azienda ha consentito a numerose organizzazioni benefiche l’accesso premium alla sua nuova offerta mobile web, [...]
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