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Articles by ExchangeWire

• Multilocal Backs the Future of Ad Tech with Strategic Investment in FirstPartyCapital

  10 months ago News

  

  Multilocal, a global technology company and pioneer in audience curation, has announced a strategic investment in FirstPartyCapital’s (FPC) start-up fund to fuel advertising innovation globally.  Established to offer a launchpad for emerging businesses in the ad tech, martech, and digital media [...]

  Ad TechInvestmentProgrammatic

• Azerion Promotes Dean Nagib to UK Country Manager

  10 months ago News

  

  Omnichannel advertising platform Azerion has promoted Dean Nagib to UK country manager. With 18 years of experience in the media, advertising, and technology sectors, Nagib has headed up commercial and sales teams at companies including Cedara, MiQ, Oath, and AOL. Since [...]

  AppointmentOmnichannel

• Clinch Expands Support of Creative Planning & Activation to Amazon Sponsored Ads

  10 months ago News

  

  Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced today (11th June, 2025) the support of Amazon Sponsored Ads. Building on Clinch’s existing global certification with Amazon DSP, advertisers can now seamlessly manage creative [...]

  AmazonCreativeCustomer Experience

• Stevie Antonioni appointed as Managing Director UK at Adnami

  10 months ago News

  

  Leading ad tech company Adnami has announced the appointment of Stevie Antonioni as its new managing director, UK. The hire marks a significant step in Adnami’s growth strategy, following a series of product innovations and an expanding client base across [...]

  AppointmentAttentionOptimisation

• Paapi Raises £420k Pre-Seed Round Led by SFC Capital to Reinvent Ad Measurement

  10 months ago News

  

  Paapi, a next-generation ad measurement platform, has closed a £420,000 pre-seed funding round led by SFC Capital, the UK’s most active early-stage investor. The initial round was oversubscribed by 20%. Paapi is tackling one of ad tech’s biggest challenges: giving brands [...]

  BrandsCross-ChannelFundingMeasurement

• Piwik PRO Launches its New App for Shopify

  10 months ago News

  

  Piwik PRO, a leader in privacy-focused analytics solutions, launched its new application for Shopify, one of the world's largest e-commerce platforms used by over 2 million online sellers. The integration delivers advanced analytics capabilities, including a built-in customer data platform [...]

  AnalyticsE-CommerceProduct Launch

• Silverpush Launches First-to-Market Contextual Intelligence Solution for TikTok

  10 months ago News

  

  Silverpush, the contextual intelligence company, today (11th June, 2025) announced the release of Silverpush Mirrors for TikTok, an AI-powered contextual intelligence solution that allows brands to plan, activate, and optimise brand-safe TikTok campaigns at scale.  Powered by the company’s award-winning contextual [...]

  Brand SafetyContextualProduct Launch

• Index Exchange’s IX Labs Invests in FirstPartyCapital to Advance Early-Stage Ad Tech Innovation

  10 months ago News

  

  FirstPartyCapital (FPC), the leading global sector-focused fund, today (11th June, 2025) announces a multi-million pound investment from IX Labs, the investment arm of Index Exchange, one of the world’s largest independent supply-side platforms (SSPs). This strategic partnership comes as FirstPartyCapital [...]

  Ad TechFundingInvestmentPartnership

• Acxiom & LoopMe Launch Survey-Based Custom Audience Partnership

  10 months ago News

  

  LoopMe, the global leader in brand performance, today (10th June, 2025) announced the launch of its Custom Audience partnership with Acxiom, the connected data and technology foundation for the world’s leading brands and ad agencies under the Interpublic Group of [...]

  AudienceProduct LaunchTechnology

• Nano Interactive & Compliant Collaborate to Enhance Media Integrity for Brands’ Media Investments

  10 months ago News

  

  Nano Interactive, a leader in AI-powered intent planning and targeting, and Compliant, the global authority on data integrity in digital advertising, today (10th June, 2025) announced a new partnership. Brands using Nano’s ID-free intent solution can now activate Compliant’s Data Integrity [...]

  Ad FraudBrandsMedia