ExchangeWire PressBox
Articles by ExchangeWire
Captify Appoints Jane Wolfson as President, International
Captify, the leading provider of real-time audiences and insights fuelled by Search Intelligence, today (28th August, 2024) announced the appointment of industry leader Jane Wolfson to the position of President, International. In this newly created role, Wolfson will oversee Captify’s [...]
OpenX Expands ConteX Marketplace™ Capabilities
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (August 21st, 2024) announced an expansion of ConteX, an OpenX marketplace that allows advertisers to deliver their ads across privacy-compliant, contextually relevant content, quickly and at scale. Building on [...]
Mindshare & Teads Drive Innovation with King Living’s First CTV Campaign in Singapore
Teads in partnership with Mindshare, announced today (August 21st, 2024) the resounding success of its groundbreaking Connected TV (CTV) campaign for King Living, Australia's premium furniture brand. Aimed to connect with a high-end home retail audience to raise awareness of King [...]
Nexxen’s Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk
Nexxen, a global, flexible, advertising technology platform with deep expertise in data and advanced TV, today (August 21st, 2024) announced a strategic data partnership with The Trade Desk. Providing The Trade Desk’s advertisers access to automatic content recognition (“ACR”) data [...]
Illuma’s AI-Powered Contextual Tools Now Available Through Amazon Publisher Services’ Connections Marketplace
Online publishers can now easily activate Illuma’s suite of contextual-AI solutions through Amazon Publisher Services’ (APS) Connections Marketplace, providing access to market-leading content classification and publisher monetisation tools in a few simple steps.Illuma’s privacy-centric AI technology is used by publishers [...]
OpenX, Google & Leading Executives Join Industry Initiative
The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, has announced the addition of prominent industry advisors, and new partnerships with OpenX, a leading independent supply-side platform (SSP) for audience, data, and [...]
Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of Rita
Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction aimed at enhancing its models with deterministic behavioural data, ad exposure data, and outcomes. Through this acquisition, John Arts, CEO [...]
Adelaide Secures $1.4m (£1.079m) Seed Expansion Led by Aperiam Ventures to Advance Attention Measurement & Activation
Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4m (£1.079m)in a seed-extension round led by Aperiam Ventures. New investments from GOAL Ventures and Nishat Mehta, along with participation from previous investors BlueTree and Human Ventures, contributed [...]
EX.CO Unveils Large Language Model (LLM)-Based Video Recommendation Engine for Digital Publishers
EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, today (August 19th, 2024) announced an advanced contextual video content recommendation engine for digital publishers. The unique machine learning-based engine uses large language models (LLM) [...]
KEVANI Partners with VIOOH to Launch Programmatic Sales Across Iconic Media Destinations
KEVANI, Inc. ("KEVANI"), a leading innovator in out-of-home media development, is pleased to announce its partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This collaboration will allow advertisers to leverage VIOOH’s programmatic platform and KEVANI’s premium inventory [...]
Popular Tradertalks
Latest Posts
-
Digest: UK Broadcasters to Launch Self-Serve TV Ad Marketplace; Roku & Amazon Deal Targets 80% of US CTV Audience -
Precision in the Age of Identity: Redefining Audience Curation -
Axis Joins IAB Europe’s Transparency & Consent Framework -
The AI Monetisation Dilemma: Beyond Keywords and Clicks -
Digest: UK Data Bill Passes Without AI Copyright Clause; UN Urges Ad Industry to Ditch Fossil Fuel Companies
Follow ExchangeWire