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• El proveedor de tecnología de publicidad en vídeo AdPlayer.Pro lanza mejoras cruciales en sus productos

  11 months ago News

  

  AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad en vídeo digital, ha implementado importantes actualizaciones de funciones en sus productos estrella. El anuncio oficial destaca mejoras cruciales en el servidor de publicidad en vídeo, incluidas las opciones ampliadas de integración [...]

  Ad ServerAd TechCookielessVideo

• Adlook Appoints Industry Veteran Jim Daily as Executive Advisor

  11 months ago News

  

  Adlook, a next-generation brand growth platform, today (July 10th, 2024) announced the appointment of Jim Daily as executive advisor. In this role, Daily will work with Adlook's executive team to design its go-to-market (GTM) strategy and positioning within the North [...]

  AdvertisingAppointmentBrands

• GroupM Minimised Programmatic Video Campaign Carbon Emissions with PubMatic & SeenThis

  11 months ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, GroupM, and adaptive streaming specialist, SeenThis announced today (July 10th, 2024) the results of a new case study. The study highlights the campaign that successfully minimised carbon [...]

  EnvironmentalPartnershipResearchSupply Chain

• Adelaide Strengthens Team with Claire Browne as New Head of Research

  11 months ago News

  

  Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional head of research. In her role, Browne will lead the strategic direction of Adelaide’s research initiatives and represent the company’s [...]

  AppointmentDisplayMeasurementMediaResearch

• MINT annuncia le novità di MINT Academy

  11 months ago News

  

  MINT, SaaS company internazionale leader nell’Advertising Resource Management (ARM), implementa l’offerta della sua divisione MINT Academy.  MINT Academy nasce con l’obiettivo di preparare i partecipanti al futuro dell’advertising digitale, utilizzando tecnologie moderne, sviluppando competenze strategiche e acquisendo conoscenze pratiche direttamente da [...]

  CertificationDigital MarketingPeopleSkills

• Esportal Partners with Brand Metrics to Become First Gaming Platform to Offer Brand Lift Measurement

  11 months ago News

  

  Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues [...]

  GamingMeasurementPartnership

• Kevel Launches Kai to Boost Performance Optimisation, Relevance & Revenue for Retail Media Networks

  11 months ago News

  

  Kevel, the API-first ad-serving company, is announcing its new branded AI feature set: Kai (Kevel Artificial Intelligence), a suite of AI and machine learning technologies that enable performance optimisation and drive relevancy, profitability, and revenue. Kai is available as part [...]

  AIProduct LaunchRetail MediaSaaS

• VIOOH Announces New Board Chair Nick Parker, a Highly Regarded Figure of the OOH Industry

  11 months ago News

  

  Today (July 9th, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced that after five years of service as non-executive chair of VIOOH, Spencer Berwin – a former co-CEO of JCDecaux UK - will be stepping down [...]

  AppointmentDOOHMediaOOH

• Azerion Launches Generative AI Contextual Solution in Marketplace

  12 months ago News

  

  Azerion, a leading digital entertainment and media platform, proudly announces the launch of its innovative Contextual Intelligence technology within the Azerion Marketplace. This cutting-edge solution leverages generative AI and large language models (LLM), alongside advanced transformer techniques, to classify content [...]

  ContextualDigitalProduct LaunchTargeting

• Cannes Lions 2024 Tech Highlights:  Federico Salvitti of MINT on Six Transformative Advertising Trends 

  12 months ago News

  

  Cannes Lions 2024 was another spectacular celebration of creativity and innovation in the advertising world. As well as the glitz and glamour of creative accolades, there was also a showcase of groundbreaking technologies poised to redefine the industry.  MINT, a [...]

  AICommerce MediaCreativeSustainabilityTechnology