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Assertive Yield Appoints Richard Ottoy: New Senior Vice President of Sales, EMEA to Drive European Growth and Market Expansion
Assertive Yield, a global leader in empowering publishers, SSPs, and Ad Networks to maximise their revenue potential, today (26th January, 2026) announced the appointment of Richard Ottoy as senior vice president of sales for EMEA. In his new role, Richard will [...]
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Azerion’s New Mind Map Delivers Ads When Consumers are in Most Receptive Mindset
Mind Map is a new media planning tool that enables advertisers to target audiences when they are most likely to engage. Created by omnichannel advertising platform Azerion, it is based on understanding how people feel and what they are doing [...]
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Orange Advertising Chooses Pubstack ONE Following Competitive Review & a Two-Digit RPM Uplift
Pubstack today (22nd January, 2026) announces a major partnership with Orange Advertising, which has selected Pubstack ONE to power its monetisation infrastructure across Web, In-Stream video, and In-App environments. The decision follows consultations with several key monetisation platform providers in [...]
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IAB Europe Releases Commerce Media Measurement Standards V2 & Flexi Ad Sizes Guidelines
IAB Europe, the leading association for the digital advertising and marketing industry, has released two significant new resources designed to accelerate the maturity, scalability, and effectiveness of retail and commerce media across Europe: Commerce (Incl. Retail) Media Measurement Standards V2 Flexi Ad [...]
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MarkApp Launches Harion DSP, an Omnichannel Performance & Branding Platform
MarkApp, a global ad tech company operating across web, mobile app, and CTV environments, today (21st January, 2026) announced the launch of Harion DSP, its new omnichannel demand-side platform (DSP) designed for brands and agencies executing both branding and performance [...]
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Anonymised Launches Audience Lift to Transform First-Party Data into High-Performance Audiences
Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences for better marketing outcomes, today (20th January, 2026) announced the launch of Audience Lift, a new product that transforms first-party data into intelligent, high-performance [...]
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Adelaide’s 2026 Outcomes Guide Reveals How Attention Drives Results
Adelaide, the leader in attention-based media quality measurement and activation, has released its 2026 Outcomes Guide, offering the industry’s most comprehensive look at how attention metrics are being applied across advertising campaigns to drive measurable outcomes. As attention becomes part of [...]
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Assertive Yield Achieves SOC 2 Certification, Reinforcing Commitment to Data Security & Operational Excellence
Assertive Yield, a leading provider of programmatic performance optimisation solutions, today (20th January, 2026) announced that it has achieved SOC 2 Type II certification, underscoring the company’s dedication to rigorous data security, operational maturity, and trusted partnerships across the ad [...]
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Displayce Partners with TikTok to Extend Mobile Campaigns to Digital Out-of-Home Screens Across Europe
Displayce, the pioneering specialist technology suite for out-of-home (OOH), announces a collaboration with TikTok as enabler of the out-of-phone (OOP) solution. Through this collaboration, Displayce helps bring TikTok campaigns to life beyond mobile screens and into the real world. The [...]
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Jet Line’s MORE Digital Inventory Available via VIOOH
Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This step enables international advertisers and media agencies to include Jet Line’s inventory in programmatic DOOH campaigns planned across [...]
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