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Sojern's Josh Beckwith on Commerce Media, Unifying Fragmented Data, and Building Outcome-Driven Audiences
We caught up with Josh Beckwith, vice president of corporate sales, Sojern, at ATS London 2025 to discuss commerce media, data, and audience building. Beckwith expands on: The unique opportunities commerce media in travel creates for advertisers How Sojern unifies disconnected data [...]
“Social’s Not Just a Line Anymore; It’s the Full Funnel”: A Coffee With Chloe Singleton
Chloe Singleton, performance director at eight&four, joins us over a mocha to talk about all things social media and digital advertising.
AdvertisingAudienceBrandsCreativeDigital MarketingPerformanceSocial Media
Equativ's Curt Larson on the AI Effect on Advertising
In this MadTech special episode, ExchangeWire COO Lindsay Rowntree is joined by Curt Larson, Chief Innovation Officer at Equativ, to talk about how AI is changing the way people search, click, and advertise. Following a survey by Equativ on the effects [...]
"Publishers are Moving Out of Content": A Coffee With Caroline Fenner
Caroline Fenner, Chief Revenue Officer at PinkNews, joins us over a cappuccino to discuss all things publishing...
Artificial IntelligenceAudienceCTVCurationFirst-Party DataPublisherRevenue
"Tying the Customer Journeys Together": A Coffee With Nigel Clarkson,
Nigel Clarkson, Global Ad Tech Executive, joins ExchangeWire's head of content John Still over an Earl Grey...
Addressable TVCommerce MediaCTVDOOHOOHProgrammatic TVRetail MediaTV
Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy
In this Trader Talk TV episode, Charlie Johnson from Digital Envoy joins us at the legendary whiteboard to discuss geolocation...
"Brand Building is a Long-Term Game": A Coffee With Charley Day, The Kite Factory
In this episode of A Coffee With... Charley Day, head of insight at The Kite Factory, joins ExchangeWire's head of content John Still to discuss: Focusing on audience values in a world of media metrics and KPIs How insights, emotions, [...]
Helping Publishers Understand Data Better: Terry Hornsby, Mantis
In this Trader Talk TV episode, Terry Hornsby from Mantis joins ExchangeWire CEO Rachel Smith at the legendary whiteboard.
Youtube and the Fragmentation of TV
Filmed at ATS London, this discussion addresses how advertisers can harness YouTube as a "new TV" channel, leveraging its vast audience reach, programmatic capabilities, and data-driven targeting to complement connected TV (CTV) and linear strategies. Panel Kathryn Bean, Media Planning [...]
The AdTech-ification of the Creator Economy
The creator economy is estimated to be worth $250 billion, projected to exceed $500 billion by 2027. However, it has significant issues related to measurement, scalability, compensation, transparency, and brand safety. Ad tech can help by bringing infrastructure, automation, and accountability [...]
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