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"Retail Media Shouldn't Just Be A Line on the Plan": A Coffee with Alex Walker, Havas Market
In the latest in our new video series revolving around coffee-based conversation, we turn towards retail media with Havas Market's Alex Walker. Joining John Still, ExchangeWire head of content, Alex Walker, managing director of Havas Market UK, discusses the chaotic landscape [...]
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GumGum's Peter Wallace on the Power of Contextual Advertising
In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this episode, Peter talks us through the power of contextual advertising, and how GumGum's Mindset Graph can help advertisers think outside [...]
Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP
Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane discuss: The end of Microsoft's DSP What this means for the future of the demand side and privacy How agentic AI is changing [...]
"It's the Speed of AI That's Transformative.": A Coffee With Laura Kell, Havas Media Network
In our new video series, industry experts join us for at ExchangeWire HQ for a conversation around their specialist subject, with a coffee of their choice. First up, Laura Kell of Havas Media Network on AI... Laura Kell, chief data and [...]
ExchangeWireTV: What Happened in Ad Tech in Q1?
In our very first episode of ExchangeWireTV, Grainne Reid, head of marketing, is joined by John Still, head of content, and Mat Broughton, research lead, to discuss some of the major events in the media, marketing, and commerce industries in [...]
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Digiseg's Andrew Furst on Audience Measurement
In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief commercial officer at Digiseg, to discuss all things audience measurement. In this session, Furst details: Current issues around audience measurement How different elements [...]
Intent IQ's Dror Ben Yishai on Addressability in the Open Web
Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses identity issues on the open web, how different elements of the advertising supply chain are examining the problem, and solutions [...]
Experian's Sarah Robertson on the Power of Knowing Your Consumer
Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they integrate into the programmatic system Sarah explains Experian's 360 degree view of their consumer, and the power of knowing what [...]
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Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media
In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss integration, optimisation, and attribution in retail media. Jonas expands further on: Making effective campaign optimisations based on budget allocation The importance of looking [...]
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