Weekly Roundup: Europe

• Call for Ad Quality Charter; adsquare & Adobe Join Forces

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AOP’s ad quality charter; adsquare partners with Adobe; iotec’s Mobile Transparency Report; Ad fraud alliance between Vidstart and Forensiq; DPRI revenue decreased [...]

  EMEAProgrammatic

• IAB Publishes Transparency Guide; Digital Accounts for More Than Half of UK Ad Spend

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Transparency Guide by IAB Europe; UK ad spend forecast by AA/WARC; Adform partners with Hivestock for US DOOH; Meetrics ad viewability [...]

  EMEAProgrammatic

• UK Viewability Improving; BVDW Critical of Coalition for Better Ads Initiative

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad viewability score in UK improves; BVDW calls for European Chapter for CfBA; S4M and IAS partner; Digital bus ads by Exterion; [...]

  EMEAProgrammatic

• Video Ad Spend Tops Banner Ad Spend; Global Expands DAX to US

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Video overtakes banner ads in IAB ad spend report; Global expands DAX to US; Alchimie and CMP partner; New IAB 'Gold Standard' initiative; [...]

  EMEA

• Certification for Media iQ; FastPay Buys AnchorOps

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Certification and NAI membership for Media iQ; FastPay and AnchorOps to merge; ABC accreditation for Integral Ad Science; Deep learning for new recommendation [...]

  Ad FraudAd TechAd VerificationBrand SafetyDisplayEMEAMeasurementProgrammaticTargetingTransparency

• Europe Embraces Programmatic Video Monetisation; DOOH Brand Charter by JCDecaux

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic video monetisation in Europe grows; Commitment to DOOH brand charter by JCDecaux; Triton Digital partners with Anghami; Marketo launches AI-powered engagement [...]

  Ad FraudAd TechBrandingEMEAMeasurementMobileMonetisationProgrammaticTransparencyViewability

• JICWEBS Anti-Ad-Fraud Certification; Acquisitions for OpenX

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS opens new anti-ad-fraud certification; OpenX buys Mezzobit and PubNation; Adyoulike and The Trade Desk partner; Evania and Fraudlogix cooperate; Triton and OMS [...]

  Ad FraudAd VerificationAudioBrand SafetyEMEAHeader BiddingMeasurementNativeProgrammatic

• £11.4bn Ad Spend for UK in 2017; New Partnerships for Bitposter

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad spend forecast 2017; Bitposter inks new partnerships; Device ID fraud costs USD$1bn (£730m) in damages; Funding for Funnel; PRISA uses [...]

  EMEAProgrammatic

• Brand Safety in the UK; Location Sciences Launches

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand safety in the UK; Location Sciences launches; Inneractive releases VAMP; MadHive launches blockchain solve for GDPR; Guardian and OpenX collaborate; Ve receives funding; [...]

  DisplayEMEA

• Sizmek Completes Acquisition of Rocket Fuel; Quantcast Audience Insights

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Rocket Fuel belongs to Sizmek; Quantcast provides Audience Insights; Mindshare launches ANNA; Sublime Skinz introduces new ad format; S4M-Factual partnership; Funding for [...]

  EMEAProgrammatic