Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Alex Littlejohn, President APAC, Adconion Media Group Discusses DDPs, Ad Networks And The Importance Of The Service Layer In APAC

  14 years ago News

  

  Alex Littlejohn is President APAC of Adconion Media Group. Here he discusses how its recent restructure meant the launch of Joost and Adconion Direct their digital distribution platforms (DDPs). He also talks about how automation has brought innovation [...]

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• Alex Littlejohn, President APAC, Adconion Media Group Discusses DDPs, Ad Networks And The Importance Of The Service Layer In APAC

  14 years ago News

  

  Alex Littlejohn is President APAC of Adconion Media Group. Here he discusses how their recent restructure meant the launch of Joost and Adconion Direct - its digital distribution platforms (DDPs). He also talks about how automation has brought innovation to [...]

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• TraderTalk Episode Six: Nigel Gilbert Discusses The Evolving European Media-Buying Space, The Future Of The Ad Network Model And What Third-Party Ad Buyers Will Need To Do To Survive As Agencies Move Into The Ad Net Layer

  14 years ago News

  

  Welcome to the sixth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, [...]

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• Björn Brouwer, MD Netherlands Adnetik, Discusses The Dutch Offering, The Evolving Local Data-Driven Display Market, And The Possible Implications Of The Opt-In Cookie Directive

  14 years ago News

  

  Björn Brouwer is the Managing Director of Adnetik, Netherlands. Here he discusses the Dutch offering, the evolving data-driven display market, and the possible implications of the opt-in cookie directive. Adnetik opened its office in Amsterdam last year. What success have [...]

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• Ikon’s Phil Cowlishaw And Andy Ellenthal, CEO of Peer39, Discuss The Brandscreen And Peer39 Partnership In APAC

  14 years ago News

  

  Today Peer39 and Brandscreen announced a partnership to provide real-time semantic targeting to media buyers in the APAC region. Phil Cowlishaw, Performance Media Director of Ikon Communications, and Andy Ellenthal, CEO of Peer39, discuss page relevancy, brand safety and [...]

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• Ikon's Phil Cowlishaw And Andy Ellenthal, CEO of Peer39, Discuss The Brandscreen And Peer39 Partnership In APAC

  14 years ago News

  

  Today Peer39 and Brandscreen announced a partnership to provide real-time semantic targeting to media buyers in the APAC region. Phil Cowlishaw, Performance Media Director of Ikon Communications, and Andy Ellenthal, CEO of Peer39, discuss page relevancy, brand safety and the [...]

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• Brandscreen Partners With Peer39 To Offer Environmental Targeting To Boost Ad Safety And Effectiveness for Brands

  14 years ago News

  

  Peer39 announced this morning a new partnership with the leading DSP in the APAC region, Brandscreen, to provide advertisers and agencies with page-level targeting. The offering is the first of its kind in the Asia Pacific market, and will give [...]

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• Those Five Things In Ad Tech You Missed This Week

  14 years ago News

  

  Germany No Likey The Likey Button German data watchdogs went into uber-lunatic mood this week when they claimed the Facebook like button is, under German and European law, violating the privacy rights of users. In a broadside against the act [...]

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• Teresa Sperti Head of Marketing & Product, realestateVIEW.com On Growing Audiences & Balancing Brand And Performance

  14 years ago News

  

  Teresa Sperti, Head of Marketing & Product for realestateVIEW.com talks about media buying and the importance of striking a balance between brand and performance. She adds with 50% of all Australians accessing online via their mobile it makes the channel [...]

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• Teresa Sperti Head of Marketing & Product, realestateVIEW.com On Growing Audiences & Balancing Brand And Performance

  14 years ago News

  

  Teresa Sperti, Head of Marketing & Product for realestateVIEW.com talks about media buying and the importance of striking a balance between brand and performance. She adds with 50% of all Australians accessing online via their mobile it makes the channel [...]

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