Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Teresa Sperti Head of Marketing & Product, realestateVIEW.com On Growing Audiences & Balancing Brand And Performance

  15 years ago News

  

  Teresa Sperti, Head of Marketing & Product for realestateVIEW.com talks about media buying and the importance of striking a balance between brand and performance. She adds with 50% of all Australians accessing online via their mobile it makes the channel [...]

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• Andy Lerner Discusses The Trust Metrics Proposition In Europe

  15 years ago News

  

  Andy Lerner is the CEO of Trust Metrics. Here Lerner discusses the Trust Metrics proposition, how it is working with buy and sell side partners in the automated channel, and how its solution is being adapted for the European [...]

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• Bruce Journey, Dataxu CRO, Confirmed To Speak At ATS London On September 20

  15 years ago News

  

  Bruce Journey, CRO and Co-Founder of enterprise DSP, Dataxu, has been confirmed to speak at ATS London on Tuesday, September 20. Journey is an experienced veteran in the digital media space, holding previous roles at MIT’s Technology Review and Time. [...]

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• Kevin Huang, CEO Pixel Group, Discusses Brand Advertisers, Branded Entertainment And Mobile & Video As Key Growth Areas In APAC

  15 years ago News

  

  Kevin Huang is CEO of Pixel Group. Here Huang gives some insight into Pixel Group's premium website rep business and how it is providing brand advertisers with premium solutions. He also discusses how monetization strategies differs across the Greater Chinese [...]

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• Kevin Huang, CEO Pixel Group, Discusses Brand Advertisers, Branded Entertainment And Mobile & Video As Key Growth Areas In APAC

  15 years ago News

  

  Kevin Huang is CEO of Pixel Group. Here Huang gives some insight into Pixel Group's premium website rep business and how it is providing brand advertisers with premium solutions. He also discusses how monetization strategies differ across the Greater Chinese and [...]

  Ad NetworkAd ServerAdvertiserAgencyAPACChinaCreativeDataDigital MarketingDisplayExchangeInventoryMedia SpendMobilePerformanceProgrammaticPublisherTargetingTechnologyVideo

• Ari Paparo, SVP Product, AppNexus Gives His Perspective On The Idea Of A Pan-European Exchange And Why The PEPE Concept Might Be A Little Too Early For European Publishers

  15 years ago News

  

  A few weeks ago ExchangeWire argued the case for the creation of a Pan-European Publisher Exchange (or PEPE). Here Ari Paparo, SVP Product, AppNexus gives his perspective on the idea of a European publisher exchange and whether, in the [...]

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• Those Five Stories In Ad Tech You Missed This Week

  15 years ago News

  

  Gasp! European Ad Tech Player Acquired! Who would have thought it? Yes, the big story around these parts this week was the acquisition of Adjug by IgnitionOne (Dentsu was the more "glamorous" suitor in the grown-up media). Adjug [...]

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• Carlo Bertozzi CEO & Founder of Longtail Talks About The Launch of bidr, Its New Ad Trading Desk, & How Transparency Will Be Key In The Australian Market

  15 years ago News

  

  Carlo Bertozzi is the CEO of Longtail. Here he talks about why the launch of bidr, Longtail's new ad trading desk, fills a gap for advertisers in the Australian marketplace. He discusses how RTB will bring greater scale [...]

  AgencyDisplayDSPProgrammaticTrading

• Carlo Bertozzi CEO & Founder of Longtail Talks About The Launch of bidr, Its New Ad Trading Desk, & How Transparency Will Be Key In The Australian Market

  15 years ago News

  

  Carlo Bertozzi is the CEO of Longtail. Here he talks about why the launch of bidr, Longtail's new ad trading desk, fills a gap for advertisers in the Australian marketplace. He discusses how RTB will bring greater scale and efficiency [...]

  Ad TechAdvertiserAgencyAustraliaDataDigital MarketingDisplayDSPExchangeMedia SpendMobilePerformanceProgrammaticPublisherTargetingTradingTrading DeskTransparencyVideo

• Andy Ellenthal, CEO, Peer39, Confirmed To Speak At ATS London On September 20

  15 years ago News

  

  Andy Ellenthal, CEO, of leading semantic targeter, Peer39, has been confirmed to speak at ATS London on Tuesday, September 20. Given Europe's current legal quagmire around third party cookie tracking, Ellenthal will add some badly needed insight into alternative forms [...]

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