Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
Current Viewability Standards Don’t Equate to Effectiveness: Q&A with Meetrics & Platform161
Today (22 August), Meetrics and Platform161 have announced a partnership to offer a new dimension in guaranteeing viewability at a pre-bid level. The integration of Meetrics' Ad Attention Solution into the Platform161 DSP means that for the first time ever it's possible [...]
It's R.I.P for SSPs: Here's Why
SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable link between publisher inventory and the DSPs and exchanges fielding its demand, allowing publishers to achieve maximum yield. However, argues Scott Braley (pictured below), [...]
How Biometrics in Fintech Can Bring a Different Angle to Using Biometrics in Advertising
In a slight removal from ExchangeWire’s habitual coverage of ad tech and martech, we take a brief visit into the world of fintech, where we learn how biometrics is changing the banking industry, but it isn’t the silver bullet that [...]
Programmatic Native Needs a ‘Me Too’ Approach to Measurement
How do you effectively measure the effectiveness of native advertising? When posing such a question, you first have to consider the breadth of native across platforms and devices and how such activity is planned. Francis Turner (pictured below), UK managing director, [...]
Non-compliance Is Not an Option: Important Things to Know About the GDPR
By now all companies, both within the EU and on the outside, should be more than aware of the impending EU General Data Protection Regulation (GDPR) and how its implementation will affect businesses globally. Those who think the ruling doesn't [...]
Facebook Blocking the Ad Blockers: The Industry Reacts
Last week Facebook propelled itself to the centre of the never-ending ad block debate. The social network announced its decision to circumvent ad block technology by making ads indistinguishable from user-generated content, in a bid to protect desktop ad revenues. [...]
State of the Nation: Cross-Device & the Move to Identity
Cross-device marketing has seen significant development over the past 18 months, with developments in technology resulting in improved measurement, yet greater fragmentation due to the proliferation of devices. Gareth Davies (pictured below), CEO, Adbrain writes exclusively for ExchangeWire about the evolution [...]
Affiliates Are Evolving into Digital Partners: Q&A with Erik Mikisch, Performance Horizon
Affiliate marketing – the digital performance channel, which exists relatively under the radar when referring to the growth of digital advertising overall. However, as an efficient digital channel with continued growth. How is this channel evolving and how is changing [...]
Step-change in Kids’ Media Scalability & Performance: Q&A with Dylan Collins, SuperAwesome
As ExchangeWire previously documented in a Q&A with Dylan Collins, CEO of SuperAwesome, the child-safe marketing platform, the kids' digital market is burgeoning into a multi-billion-dollar opportunity. With the recent launch of REX, the world's first child-safe programmatic exchange, the [...]
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