Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
Interactive Video: A Land Where Not All Impressions Are Created Equal
Interactive video sounds like a format reserved only for the science fiction genre; but it is fast becoming a mainstream reality, with publishers increasingly using it to create immersive experiences for their customers. Liam Brennan (pictured below), global digital director, MediaCom, [...]
Where Header Bidding is a Tactic, Ad Decisioning Needs to Be the Strategy
ExchangeWire recently attended PubMatic's Publisher Academy on the topic of 'Is Header Bidding Dead?', where Kirk McDonald, president, PubMatic, argued not, but that it is one stage in an evolution of ad tech and that the important goal is control over [...]
Cannes Lions 2016: Data & Creativity Discussions Not as Pronounced as Needed
With Cannes Lions over for another year, ExchangeWire reflect on observations of the reality of the convergence of data and creativity, versus the promise of it. When you look at the beautiful town of Cannes during the week of the Cannes [...]
Putting Together the Fragments: Recalibrating How Media is Planned & Bought
With the world of advertising fragmented, Nick Reid (pictured below), UK managing director, TubeMogul, explains to ExchangeWire why fragmentation is a good thing – as long as marketers know how to make the most of it. Being a marketer in today’s fragmented [...]
Digital Transformation: Don’t Blow It
Digital transformation can mean many things to many people. With the proliferation of digital devices, it seems obvious that digital transformation refers to how the world has completely moved away from the analogue world. Machines, screens, automation, robots, AI – [...]
Intent, Data-driven Video is the Next Frontier of Programmatic Branding
With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now the main power behind display. Here, Vincent Potier, COO, Captify (pictured below), says that branding advertisers are driving the growth [...]
Let Machines Do What They Excel at: Q&A with Peter Silverwood, Chief Scientific Officer, IO
The UK DSP market is a tough market to operate in, let alone launch in. Still a relatively new kid on the block, and founded by an ex-Met Office employee, Intelligent Optimisations (IO) are making a name for themselves in [...]
Seasoned Cannes-Goers Provide Top Tips on How to Make the Most of Your Time There
In a light-hearted departure from ad tech analysis, and with the 2016 Cannes Lions festival just two days away, ExchangeWire ask industry leaders, with much experience of the event, what their top tips for surviving Cannes are, with advice ranging [...]
Microsoft Acquiring LinkedIn is Good for Data, But Questionable Strategic Fit
On Monday, 13 June, Microsoft Corp (NASDAQ: MSFT) announced the acquisition of LinkedIn Corporation (NYSE: LNKD) for a cash deal valued at USD$26.2bn (£18.44bn). With the help of industry leaders, ExchangeWire evaluate this huge deal. Microsoft’s announcement that it is acquiring LinkedIn [...]
Popular Tradertalks
Latest Posts
-
Is CTV Really Advertising's Premium Pasture? -
Digest: Starmer Targets Youth Social Media Access; Warner Bros Gives Paramount Final Bid Deadline -
"Omnichannel planning has become a living system.": Yaron Tomchin, CEO, Mobupps -
Fixing the In-App Ad Quality Problem: Why It Pays to Act Now -
Digest: Disney Takes On Bytedance Over AI Video App; Alliance of Independent Agencies Launches Middle East Chapter
Follow ExchangeWire