Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
To Be Agile in Advertising, Publishers Must Offer Programmatic: Q&A with Steph Miller, Zoopla
Programmatic is much more than a tool to sell remnant inventory — with a firmer grasp of the technology, publishers can enhance scale and revenue, consistently meet demand, and maintain agility in a dynamic digital marketplace. Publishers are aware of the [...]
The Road to Effective Publisher Yield Management
Holistic yield management: a popular solution for publishers to be able to effectively monetise their offering, yet still considered a distant mirage for many. ExchangeWire speak with Charles Yardley (pictured below), chief operational executive, City A.M., about their move into automated [...]
The More Marketers Know, the Less They Do
Data holds incredible power; but are we the victims of our own success with how this data is put to use? ExchangeWire speak with Chris Pitt (pictured below), head of marketing, Vertical Leap, who argues that we are in the middle [...]
ISBA Not Collaborative in Call for Transparency with Latest Agency Contract Launch
On 28 April ISBA (Incorporated Society of British Advertisers) weighed in on the advertiser/agency relationship with the launch of new contract terms for media agency services to promote transparency and update the previous template that was launched almost ten years [...]
A Journey Through the Programmatic Supply Chain: Why You Should Focus on Trust & Value
Do you know exactly how a programmatic ad impression gets from the publisher to the buyer? ExchangeWire asked Daniel Spears, (pictured below), programmatic director, Guardian News & Media for his advice for buyers and sellers on finding their way through the [...]
EU General Data Protection Regulation: What You Need to Know (Part 3)
In the third of a series of pieces exploring the new General Data Protection Regulation (GDPR) coming into force across the EU, ExchangeWire hear from Yves Schwarzbart (pictured below), head of policy and regulatory affairs, IAB UK, about the road [...]
Why Omni-channel Marketing Can No Longer Be Avoided by Banks
The consumer is digital, and no industry knows this better than banking. ExchangeWire speak with Jouk Pleiter (pictured below), CEO, Backbase, about how digital transformation is forcing the banking industry to sit up, take notice, and take an omni-channel approach to marketing [...]
Automation: The Omnichannel Tipping Point
Moving away from offline and online media silos into a fully automated, fully integrated media world – is this possible? Oli Whitten (pictured below), head of international, Rubicon Project, certainly thinks it is. Here, Whitten talks to ExchangeWire about how we are much [...]
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