Lindsay Rowntree

Chief Operating Officer

Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Articles by Lindsay

• Better Collaboration Holds the Key to Transparency

  10 years ago News

  

  Programmatic has the potential to create the perfect market. If all supply and all demand could be brought together in one place, the true value of inventory could be established, and the optimum price could be achieved for each impression without [...]

  DisplayProgrammaticPublisherTradingTransparency

• People-First Mobile Strategies Win: Q&A with Jess Beldner Maurer, Flashtalking

  10 years ago News

  

  It's well documented that advertising investment in mobile lags far behind consumer mobile usage. How can advertisers effectively navigate this space? ExchangeWire speaks with Jess Beldner Maurer, business development director, Flashtalking, about the growing opportunities that exist in mobile and [...]

  Mobile

• VAST 4.0: The New Video Advertising Age

  10 years ago News

  

  The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip Hayman (pictured below), UK head of sales engineering, Integral Ad Science, about the release of VAST 4.0 and how it is [...]

  DisplayMeasurementVideo

• Help Get Publishers Off the Kool-Aid: Q&A with Mihai Fanache, CEO, ChargeAds.com

  10 years ago News

  

  Content recommendations across the web suffer from a bad reputation. A quick glance across popular publisher sites sees users bombarded with content recommendations ranging from 'Shopping Tricks That Retailers Don't Want You to Find Out About' to '50 Celebrities with [...]

  ContentMonetisationNativePublisherSupply Side

• Should Gender Equality in Ad Tech Be a Discussion Topic at ATS London?

  10 years ago News

  

  Over the last few weeks, the ExchangeWire team have been drawing up the agenda for this year’s ATS London. One of the topics up for consideration is gender equality, which has stimulated some lively debates in the office. Unable to [...]

  ATSSkillsTargeting

• Turkey: A Young Market with Strong Digital Growth Opportunities

  10 years ago News

  

  Turkey isn't a market you often hear or speak of when it comes to ad tech, but according to Hulya Altunbas (pictured below), CFO, ReklamStore, it's a market that is full of opportunities and is experiencing significant growth. Here, Altunbas speaks with [...]

  Digital MarketingEMEAMENAMobile

• Target People Over Pages: Q&A with Dean Akinjobi, CEO, Football Media

  10 years ago News

  

  In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed to fill the knowledge gaps and supply the skills and know-how to make the most of programmatic), focusing on strategies [...]

  BrandingDisplayPMPProgrammaticVideo

• Ad Blocking Will Be a Help, Not a Hindrance, to Advertisers

  10 years ago News

  

  The ad blocking discussion has become white noise to many across the digital industry, with accusations of there being too much talk, but not enough action. ExchangeWire spoke with Adam Gilsenan (pictured below), former head of trading at The Daily [...]

  Ad BlockingAdvertiserMobileMonetisationPublisher

• Engagement: The Next Evolution of Viewability

  10 years ago News

  

  There seems to be endless debate around the topic of viewability, a buzzword that has been bouncing around the media echo chamber for some time. As attention shifts from desktop to mobile, this topic continues to plague many marketers and [...]

  MobileTargetingViewability

• Cross-market TV Measurement Close to Impossible: Q&A with Kevin O’Reilly, CTO, TVSquared

  10 years ago News

  

  Following our recent Now & Next piece, which delved into the evolution of the TV industry and the impact of new technology, ExchangeWire spoke to Kevin O’Reilly (pictured below), CTO, TVSquared, about effective TV measurement. Here, O'Reilly talks us through the [...]

  TV