Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
High-Value App Users Represent Smallest User Base, But Drive Most Revenue
A recent report by RadiumOne has found that high-value users drive 85% of app revenue, yet represent just 17% of the user base. The 'State of Mobile Acquisition' report uncovered activities of high-value users within apps, which are users who have [...]
Cookie-Based Modelling is a Thing of the Past: Q&A with Katie Field, UK MD, Viant
Cookie-based modelling is going further out of favour, due to its limitations in accuracy and cross-device targeting capabilities. People-based marketing is fast becoming the targeting method of choice; but, while often talked about, industry understanding seems to be limited. Katie [...]
Google Analytics 360 Suite: One Step Closer to a Closed Ecosystem?
On 15 March, Google announced their Analytics 360 Suite, referring to it as "an enterprise-class solution for a multi-screen world". The new suite combines existing products with new and updated products to allow businesses to house all data and insights under [...]
Connect Online Advertising with Offline Environment: My Day As a Moment Marketer
The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a specific moment in time, where something within the offline environment triggers an online action. As TVTY, which originally coined the [...]
Cross-ChannelCross-DeviceDigital MarketingDisplayMobileProgrammaticSearchTargetingTV
Inferred vs Observed Data: Do You Really Know the Difference?
Data has become a fundamental component of our lives. Every decision we make online is recorded and stored for future use. The more we do online, the more data there is on our habits and preferences, from the pair of [...]
The Out-Dated Notion of Branding vs Performance
Advertisers, and the marketing campaigns they execute, are often categorised as either branding or performance, with completely different strategies and objectives. Giles Goodwin (pictured below), CEO, Flite, speaks to ExchangeWire about how marketing shouldn't be viewed so parochially as branding [...]
Deliver the Promise of Programmatic: Q&A with Tom Bowman, CEO, Intelligent Optimisations
Tom Bowman (pictured below) is certainly no stranger to the advertising world, with eight years under his belt at BBC Advertising and a decade at Microsoft prior to that. In an interesting move, Bowman has hung up his publisher hat, [...]
Popular Tradertalks
Latest Posts
-
“AI didn’t create the cracks in the system, it exposed them”: Q&A with Oz Etzioni, Clinch -
Digest: Perplexity Abandons Ads to Protect Trust in AI; Havas Posts Gains in ‘Transformative’ Year; Nvidia Lands Multibillion-Dollar Meta Deal -
Is CTV Really Advertising's Premium Pasture? -
Digest: Starmer Targets Youth Social Media Access; Warner Bros Gives Paramount Final Bid Deadline -
"Omnichannel planning has become a living system.": Yaron Tomchin, CEO, Mobupps
Follow ExchangeWire