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Adsquare Selects PubMatic to Enhance Omnichannel Campaign Targeting
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (May 22nd, 2024) announced a unique data collaboration with Adsquare, a leading global location intelligence platform. The new partnership makes PubMatic one of the first sell-side [...]
Captify Launches Search-a-Like Audience Technology
Captify, the leading search intelligence platform for the open web, announced the launch of Search-a-Like audiences, a new tool that helps brands maximise their first-party data. Previously only offered to select users in beta as Audience Amplifier, this capability is [...]
57% of Nano Gen Z Panel Respondents Say Rising Living Costs Directly Impact Their Finances
Nano Interactive, leader in ID-free targeting solutions, has released the findings from its Gen Z panel survey, which sheds light on Gen Z’s priorities and concerns, with self-discovery, wellbeing, and lifestyle core to their day-to-day despite financial constraints.Of the 1,004 [...]
Adlook Announces Kuba Kossut as New Chief Executive Officer
Adlook, a next-generation brand growth platform, today (May 21st, 2024) announced Kuba Kossut as the company’s new chief executive officer. Kossut joined Adlook in early 2024 as the global vice president of market entry strategy – overseeing global development initiatives [...]
BRAVE to Lead the Way in Sustainability for Branding Campaigns Using Scope3 Data
BRAVE, the leading supply-side platform (SSP), today (May 20th, 2024) unveiled its new deal with Scope3, the collaborative sustainability platform decarbonising media and advertising. Working with Scope3 is set to enrich BRAVE’s omnichannel inventory by making carbon emissions data accessible, [...]
Yahoo Academy Culminates with a Toughest-Ever Pitch-Off for Australian Charity ‘Musicians Making a Difference’
Yahoo’s annual industry-leading talent programme, Yahoo Academy, has concluded, closing with a competitive pitch-off event for Musicians Making A Difference (MMAD). Thirty delegates from Australia and Singapore’s media and advertising industry responded to the pitch brief, ‘Make MMAD famous’, utilising the [...]
Stagwell (STGW) & Nexxen Partner to Accelerate Seamless Audience Discovery for Marketers
Stagwell, the challenger network built to transform marketing, and Nexxen, a global advertising technology company comprising unified demand-side and supply-side platforms, with deep expertise in video and connected TV (“CTV”), today (May 16th, 2024) announced a partnership to offer an [...]
Amplified Intelligence Launches New Self-Serve Measurement Tool
Amplified Intelligence, the most trusted source for accurate attention measurement, has today (15th May, 2024) debuted a new self-service iteration of its attentionPROVE® solution. Launching in multiple global markets – including the US, UK, and Australia – the tool will empower agencies [...]
StackAdapt Appoints Ryan Nelsen as Chief Marketing Officer
StackAdapt, the leading multi-channel advertising platform, is proud to announce the appointment of Ryan Nelsen as Chief Marketing Officer. Nelsen brings 17 years of strategic marketing expertise and leadership to his role in support of StackAdapt’s mission and remarkable client [...]
Creative Effectiveness Platform DAIVID Hires Eli Drake as its New Head of Data Science
Creative effectiveness platform DAIVID announced it has hired Eli Drake as its new head of data science. Eli, who has worked as a business intelligence and research analyst for almost two decades across a range of different sectors, will help to [...]
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