ExchangeWire PressBox
Articles by ExchangeWire
Displayce Appoints Matt Hamill as Head of Sales UK to Strengthen Market Presence
Displayce, a pioneering technology suite specialising in out-of-home (OOH) advertising, announces the appointment of Matt Hamill as head of sales UK. Based in London, he joins an award-winning local team and will contribute to accelerating Displayce’s growth and visibility in [...]
Intent IQ integrates Identity-Driven Performance at Scale in Horizon Media's Newly Launched HorizonOS
Intent IQ, a leader in next-generation identity technology, announced the company will integrate identity-driven performance at scale in Horizon Media's newly launched HorizonOS—the industry’s first marketing operating system built on an open, interoperable ecosystem of best-in-class technology partners. HorizonOS operates as [...]
Rocket's "America Needs Neighbours Like You" Tops Chart of The Most Emotionally Engaging Ads of Super Bowl 2026
Rocket Mortgage's "America Needs Neighbours Like You" has been crowned the most emotionally engaging ad of Super Bowl 2026, according to new data from creative intelligence platform DAIVID. The spot, co-created with sibling brand Redfin and centred on the power of [...]
Blasto Ad Tech Ecosystem Releases 2025 Results Focused on Supply Control & DSP Launch
Blasto, a global programmatic advertising ecosystem, has reported its 2025 operational results, outlining platform developments across demand-side tooling, verification infrastructure, and service innovations, as well as the launch of a new DSP offering designed for small and mid-sized agencies. According to [...]
Experian: "New Year, New Me" Is Now a Year-Round Wellness Mindset
New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, shows that health and wellbeing spending has shifted from a seasonal January behaviour to a consistent, all-year round protected part of [...]
Kargo Raises the Bar on Campaign Measurement in India with Independent Validation from Adelaide & Lifesight
As digital advertising in India faces growing scrutiny, Kargo, the only media marketplace with 100% premium supply, is reinforcing its commitment to transparent, independently verified campaign measurement. The company believes performance should be proven through trusted third parties, not self-reported [...]
Teads Partners with Google TV™ to Expand CTV HomeScreen Availability Globally
Teads, the omnichannel outcomes platform, has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory significantly. This strategic partnership gives brands access to one of the most prominent, high-attention placements on connected television, appearing as the [...]
DAIVID Chosen for CIMM’s Inaugural Startup Programme Supporting the Future of Media Measurement
DAIVID, the advertising industry’s most reliable and scalable source of creative data, has been named an inaugural member of the Coalition for Innovative Media Measurement (CIMM) 2026 Startup Programme following a rigorous review process conducted by CIMM’s executive team and [...]
Eyal Betzalel Named COO of Overwolf Ads to Support Gaming Media Empire Expansion
Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest video game titles, announced that Eyal Betzalel, veteran ad tech entrepreneur and co-founder and former [...]
Axeptio lance la prise en charge du Global Privacy Control (GPC) pour renforcer la conformité aux réglementations américaines sur la vie privée
Axeptio, plateforme de gestion du consentement utilisée par plus de 80 000 sites web à travers le monde, annonce le lancement de sa nouvelle fonctionnalité Global Privacy Control (GPC). Cette fonctionnalité permet aux entreprises de détecter et de respecter automatiquement les [...]
Popular Tradertalks
Latest Posts
-
The Stack: Ads Evolve, AI Expands, and Big Tech Faces Pushback -
Digest: TikTok Ads to Get More Disruptive; OpenAI Shuts Down Sora; Anthropic Faces the Pentagon in Court -
The Wires 2026: "I’m Looking for Authenticity and Real Outcomes" -
Digest: OpenAI Hires Former Meta Ads Leader; Apple Plans Ads in Maps; X Considers $200k Incentive for Advertisers -
Digest: Partners Complain about Slow Ads Rollout on ChatGPT; Musk Liable in Twitter Fraud Case; Broadcasters Push EU for Tougher Smart TV Rules
Follow ExchangeWire