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• Covatic Launches Audience Retargeting Solution

  2 months ago News

  

  Covatic, the leading provider of privacy-first audience solutions, today (7th August, 2025) announces the launch of Audience Retargeting, an advanced solution that enables advertisers and publishers to precisely re-engage users who have been exposed to campaigns across multiple digital platforms. [...]

  AudienceProduct LaunchRetargeting

• Bidmatic Highlighted a 39% Ad Revenue Growth for Publishers Leveraging HeroVideo 

  2 months ago News

  

  Bidmatic Inc., a US-based ad tech company, announced measurable success from its AI-driven video production platform, HeroVideo, which is helping digital publishers unlock new ad revenue streams by transforming text articles into monetisable, high-engagement video content.  Initially launched in 2024, HeroVideo [...]

  PublisherRevenueVideo

• JCDecaux India Partners with VIOOH

  2 months ago News

  

  Today, (5th August, 2025) JCDecaux India, a subsidiary of the world’s leading outdoor advertising company, announced new programmatic advertising inventory available through its partnership with VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform. The partnership unlocks programmatic access to exclusive [...]

  DOOHInventoryPartnershipSupply Side

• Value-Driven Sophistication of pDOOH in the Chinese Market, State of the Nation 2025

  2 months ago News

  

  To provide a more comprehensive picture of the current landscape and future potential of pDOOH in the Chinese market, VIOOH partnered with Morketing Research to release the State of the Nation 2025 – Mainland China Report, which presents the key changes in [...]

  DOOHOmnichannelProgrammaticResearch

• PubMatic Appoints Takeo Hori as Senior Director, Advertiser Solutions, Japan

  2 months ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (5th August, 2025) announced the appointment of Takeo Hori as senior director, advertiser solutions of Japan.  Bringing extensive expertise to PubMatic, Takeo previously served as head [...]

  AppointmentDemand Side

• Piwik PRO Launches New Pricing Model to Deliver Scalable Features and Maximum Value

  2 months ago News

  

  Piwik PRO, a leader in privacy-focused analytics and data activation solutions, is introducing a new pricing model to deliver enhanced value and privacy compliance. Beginning August 4, 2025, Core plan users will transition to the new Business plan, starting at [...]

  business growthCookiesData

• Teads UK CTV Pulse 2025 Reveals 42% of UK Consumers Prefer Ad-Supported Streaming Services

  2 months ago News

  

  UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, according to new research from Teads UK. The new UK CTV Pulse 2025 reveals that 42% of viewers choose to watch via AVOD (ad-supported video on demand) services, [...]

  Display

• DV Expands AI-Powered Brand Suitability Measurement Coverage Across Meta’s Feeds & Reels

  2 months ago News

  

  DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, [...]

  AIBrand SuitabilityMedia

• Azerion Promotes Ava Moran to Newly Created Role of EVP, Country Manager, North America

  2 months ago News

  

  Azerion has promoted Ava Moran to executive vice president (EVP), country manager, North America, as it continues to strengthen its investment in the territory. The new role has been created in response to significant business growth in North America and [...]

  AppointmentNorth America

• Nexxen Bolsters Commercial Leadership with Enterprise & Data Hires

  2 months ago News

  

  Nexxen, a global, flexible advertising technology platform with deep expertise in video and advanced TV, today (30th July, 2025) announced two key additions to its commercial leadership team, underscoring its continued investment in enterprise sales growth and data-led innovation.  Irina Katsnelson [...]

  Ad TechAppointmentCTV