ExchangeWire PressBox
Articles by ExchangeWire
Smartstream Partners with PubMatic to Expand Programmatic Buying Across its Premium Inventory in the DACH Region
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (June 12th, 2024) announced its partnership with Smartstream, a leading digital marketing provider of comprehensive video advertising solutions in the DACH region. Advertisers using Smartstream’s platform [...]
TikTok Political Content More Confusing & Less Likely to be Trusted, According to New Research
People are less likely to trust political content posted on TikTok and find it more confusing than other digital channels.That's according to new research from creative effectiveness platform DAIVID, which is analysing the effectiveness of the digital content posted by [...]
Pixalate Accelerates Growth in Asia-Pacific
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, announced the opening of its new Singapore office to expand its local presence and partnerships in the Asia-Pacific (APAC) region. Alvin Ling, a Singapore native with 20+ years of [...]
Nano Interactive Launches Intent-Driven Audience Data Solution
Nano Interactive, leader in ID-free, intent driven planning and targeting, has launched a data targeting solution to add to its existing Managed Service and DealID capabilities. The data is available through Nano’s updated Intent Library, a pre-built segment taxonomy that includes [...]
IAB Europe AdEx Benchmark Report 2023 Reveals Exceptional Strength & Growth of Digital Advertising in Europe
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released the AdEx Benchmark Report for 2023, revealing a strong 11.1% growth in the digital advertising market in Europe, reaching an all-time market high [...]
Connatix Launches Data Intelligence Suite, Supercharging Video Addressability for Publishers & Advertisers
Connatix, the leading video technology company for premium publishers and advertisers, today (June 11th, 2024) announced the launch of its Data Intelligence Suite. This comprehensive offering brings together fragmented identity and contextual data from across the ecosystem to increase addressability [...]
Permutive Appoints Jay Stevens as Chief Commercial Officer
Permutive, the leading Audience Activation Platform for publishers and advertisers, today (June 11th, 2024) announced the strategic hire of Jay Stevens as chief commercial officer (CCO). This key appointment marks a significant step as Permutive reimagines advertising and expands its [...]
Taboola's Three-Year Deal with Mediahuis Ireland to Power Recommendations Across Ireland’s Largest Publisher
Taboola, a global leader in powering recommendations for the open web, today, June 11th, 2024, announced an exclusive three-year partnership with Mediahuis Ireland, Ireland’s largest media group. Having already successfully partnered with The Belfast Telegraph since 2014, the new agreement will [...]
Onetag Launches Industry's First AI Smart Curation Platform
Leading programmatic advertising platform Onetag today, June 11th, 2024, announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs, and curation partners more accurately achieve their campaign objectives. The Smart Curation platform [...]
First-id Partners with Webedia Spain to Expand its Cookieless Media Network
First-id, the first-party identification solution that is revolutionising the French market, is partnering with Webedia to position itself at the forefront of advertising innovation in the digital media sector. By integrating First-id, Webedia will be able to create its own Webedia [...]
Popular Tradertalks
Latest Posts
-
The Stack: Streaming Shake-Up -
The Importance of Confidence in an Unpredictable World -
Scaling Success: How AI is Reshaping Publisher Deals -
Digest: CMO and Execs Exit The Trade Desk; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads -
Silverpush's Paul Briggs on Navigating YouTube and Using Contextual to Regain Visibility and Control
Follow ExchangeWire