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Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across its Digital Ecosystem
By leveraging GeoEdge’s ad quality service, Yahoo DSP elevates its infrastructure to ensure that ad creatives are secure and free from malware and content risks. As digital advertising faces increasing user experience and safety threats, GeoEdge's protection safeguards against malicious [...]
DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads
Global creative effectiveness platform DAIVID today (October 29th, 2024) launched a new AI-powered, self-service solution that predicts the emotions and attention levels an ad will generate, and its likely impact on brand and business metrics. Trained using tens of millions of [...]
Haunted by keywords: 41% of Halloween Articles Wrongly Blocked, Reveals Mantis Data
Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has today (October 28th, 2024) released data highlighting brands that rely on outdated keyword blocklists will be blocking more than 41% of Halloween content and [...]
Nexxen Launches Deal Marketplace for Premium Video, TV, and Display
Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (October 28th, 2024) announced the launch of Deal Marketplace, the newest feature within its demand-side platform, Nexxen DSP. With a centralised interface, Deal Marketplace [...]
Opti Digital Welcomes Nadia Rabhi as Publisher Development Director for France-Benelux
Opti Digital, a leading provider of innovative digital advertising monetisation solutions, is pleased to announce the appointment of Nadia Rabhi as its new publisher development director for the France and Benelux markets. This strategic hire aligns with Opti Digital’s remarkable global [...]
FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id
FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers, including First-id. The move is part of a wider initiative to facilitate the integration of IDs from multiple providers, offering [...]
DoubleVerify Extends Media Quality Measurement on LinkedIn
DoubleVerify, the leading software platform for digital media measurement, today (October 24th, 2024) announced the expansion of its independent media quality measurement coverage to include LinkedIn’s premium video inventory. This release enables advertisers to ensure their video ads on LinkedIn [...]
Nexx360 Helps Publishers Maximise Revenue in Complex Programmatic Video Advertising Environment
Nexx360’s Programmatic Cloud for Video extends the benefits of the platform’s cloud-based programmatic advertising technology to video. Publishers can increase revenues, control ad auction dynamics, maximise ad delivery rates to increase page load speeds, and reduce their carbon footprint. The Nexx360 [...]
Content Ignite Unveils Experiment Technology to Optimise Ad Performance for Publishers
Content Ignite, the publisher-first advertising technology and monetisation platform, has announced the launch of its cutting-edge experiment technology, designed to significantly enhance ad performance and revenue for digital publishers. This innovative feature allows publishers to effortlessly set up, run, and analyse [...]
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