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• Adzymic Unveils APX 360ne: A Unified Creative Engine for Full-Funnel Omnichannel Advertising

  2 months ago News

  

  Adzymic, an award-winning provider of omnichannel creative and media solutions, launched APX 360ne, its next generation premium exchange solution designed to simplify campaign delivery and supercharge performance across display, video, connected TV (CTV), and digital out-of-home (DOOH).  Built on the foundation [...]

  CampaignCross-DomainOmnichannelProduct Launch

• Pixalate Releases Q2 2025 Global Invalid Traffic (IVT) & Ad Fraud Benchmarks for Web, Mobile Apps, and CTV

  2 months ago News

  

  Pixalate, a leading global ad fraud protection, privacy, and compliance analytics platform, today (28th August, 2025) released the Q2 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports focusing on the LATAM region.The reports analyse the invalid traffic (IVT, including [...]

  Ad Fraud

• Major UK Charity's Flagship Event Hits 3x CTR Benchmark with Covatic's Audience Retargeting Technology

  2 months ago News

  

  Octave, the premium, data-fuelled audio and video monetisation platform for the UK's advertisers, has partnered with Covatic to supercharge a major UK charity’s flagship fundraising event retargeting campaign.  By leveraging Covatic's newly launched Audience Retargeting solution, the partnership delivered highly targeted [...]

  AudienceAudioRetargeting

• Zoom Media Partners with VIOOH to Expand Programmatic Access to the GymTV Video Network Across North America

  2 months ago News

  

  Zoom Media, the parent company of GymTV, has announced today (28th August, 2025) a strategic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), to expand programmatic access to GymTV’s premium video inventory across the United [...]

  DOOHDSPPartnership

• Afterverse Elevates Kid-Safe Ads in Mobile Gaming with AppHarbr by GeoEdge Partnership

  2 months ago News

  

  Afterverse, the game studio behind the global hit PK XD, has partnered with ad quality leader AppHarbr to raise the bar for kid-safe advertising across its metaverse. Through real-time ad quality control, the studio proactively blocks malicious, inappropriate, and intrusive ads, [...]

  Ad BlockingGamingMetaverseMobile

• Overwolf Expands European Presence with Former Activision Blizzard Executive

  2 months ago News

  

  Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today (28th August, 2025) announced the expansion of its European operations with the appointment of Adam Davis as director of brand partnerships. This strategic [...]

  AppointmentBrandsEuropeGaming

• BidMachine Boosts Mobile Ad Performance with Intent IQ Integration

  2 months ago News

  

  BidMachine, a leading mobile supply-side platform (SSP), and Intent IQ, a premier provider of identity resolution and data technology, announced the integration of Intent IQ’s advanced identity resolution technology with the BidMachine platform to significantly enhance mobile ad targeting across [...]

  Ad TechIdentityMobileTargeting

• FreeWheel Partners with Experian to Offer Advanced Targeting Capabilities & Extended Addressable Audiences

  2 months ago News

  

  FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, and Experian, a global data and technology company, have announced a partnership aimed at improving audience targeting for media buyers in the UK. The collaboration will [...]

  AudienceMedia buyingPartnershipTargeting

• VIOOH Partners with Vengo to Expand US Programmatic Advertising Footprint

  2 months ago News

  

  Today, (26th August, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new programmatic advertising partnership with Vengo, one of the largest premium US DOOH media owners. Vengo has reach and scale across all 50 states and [...]

  DOOHPartnershipProgrammatic

• AdLarge, the fwd. network, & NumberEight Partner to Bring Privacy-First Audience Targeting to Audio Advertisers

  2 months ago News

  

  Advertisers can now connect with audiences more precisely and privately than ever before. AdLarge, a leader in audio advertising, and its female-first content platform, the fwd. network, have partnered with NumberEight, a privacy-first audience intelligence company, to deliver scalable, performance-driven [...]

  AudienceAudioPrivacyTargeting