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Axeptio met en scène le consentement avec la première CMP immersive intégrant la vidéo au cœur de l’expérience
Avec l’intégration vidéo au cœur de sa CMP (Consent Management Platform), Axeptio transforme le traditionnel bandeau cookie en un espace immersif, sensoriel et personnalisable au service des marques et de leurs audiences. En rupture avec la "consent fatigue", cette nouvelle expérience [...]
Taptap Digital Launches Retail Origins to Help Retailers Win Their Market Through Mobility Data
Taptap Digital, a global area-based marketing platform powered by location intelligence has announced the launch of Retail Origins, a solution allowing brands to identify aggregated home and work origin areas for store visitors alongside areas where they share visitors with [...]
Mobupps & Apptica Launch the "US Holiday Season Growth Playbook 2025"
Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market intelligence platform, has released the "US Holiday Season Growth Playbook 2025". The holiday season in the United States [...]
GeoEdge & ScreenCore Elevate Ad Quality to Power a Trusted, High-Performance Marketplace
GeoEdge, the global leader in ad quality and malvertising prevention, has partnered with Screencore to strengthen marketplace performance through secure, high-impact ad experiences. The collaboration enhances malware protection and upholds creative integrity, establishing a more reliable supply path. By integrating GeoEdge’s [...]
Taboola: Strictly Remains UK’s Favourite TV Show Despite Celebrity Traitors’ Popularity
The debut season of Celebrity Traitors may have caught the nation’s imagination, but old favourite Strictly Come Dancing remains the UK’s most read-about reality TV programme, according to data from Taboola. Over the past three months, articles about Strictly Come Dancing [...]
Adtelligent Recognised as a 2025 Inc. Power Partner Award Winner
Adtelligent, a global advertising technology company offering ad serving solutions for media partners, has been named an Inc. Power Partner for 2025. The Inc. Power Partner Awards celebrate companies whose products and services power growth, streamline operations, and help their clients [...]
Publishers Accelerate Video Growth Amid AI Search Disruption: Vertical Video & Creator Syndication Drive Record Revenue Gains
VideoElephant’s October 2025 Rewind Report reveals a transformative surge in licensed and monetised video content usage among top global publishers, as AI-driven search reshapes digital media distribution. Key findings from VideoElephant’s data—capturing usage across major clients including MSN, Gannett, News Corp Australia, and [...]
Anonymised & Bytek Partnership Enables Secure First-Party Data Activation for Expanded Customer Reach
Anonymised and Bytek today (11th November 2025) announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data. Prediction and detection algorithms are at the core of the Bytek Prediction Platform, the prediction [...]
Pioneering First-Party Data Software Company, AUDIENCES, Raises £2.1 million to Accelerate Market Growth
AUDIENCES, the UK-founded software company pioneering first-party data activation for brands and data-owners has secured £2.1 million in funding to accelerate its go-to-market strategy. The main investor in this oversubscribed round is FirstPartyCapital (FPC), the leading investor at the heart of the ad [...]
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