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Ogury Appoints Industry Expert Ossie Bayram as UK Country Director
Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of Ossie Bayram as UK country director. In his role, Bayram aims to increase Ogury’s position as the go-to mobile ad partner for all agencies [...]
Unilever Media Chief David Porter Joins Amplified Intelligence As Strategic Advisor
Global attention measurement platform Amplified Intelligence today announced Unilever’s outgoing VP of global media David Porter is joining the company as an advisor. A leading figure within the media industry for more than 30 years, Porter will take an active role [...]
Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers
Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok in North America (US and Canada), UK, and EU. Powered by Zefr’s [...]
Artificial IntelligenceBrand SafetyBrand SuitabilityDisplayVideo
The Financial Times opts to partner with Brand Metrics for brand lift measurement globally
Global technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced it is to continue its longstanding partnership with the Financial Times (FT), following a highly successful collaboration for several years and a [...]
Immersive in-game advertising campaign promotes Doctor Who: Worlds Apart NFT Drop
Reality Gaming Group has partnered with in-game brand advertising platform AdInMo InGamePlay to promote the launch of its third drop of Doctor Who: Worlds Apart non-fungible tokens (NFTs). Doctor Who: Worlds Apart is an upcoming officially licensed digital trading card game [...]
Blue Billywig Continues Expansion with Senior Media Hire in the EU Region
Following hot on the heels from recent senior hires in the Nordics and Singapore, all-in-one online video platform Blue Billywig today announces the appointment of Hugo ten Brink to drive business development across Europe. Hugo is an industry veteran, with a [...]
Croud Strengthens Luxury Digital Marketing Offer with Acquisition of VERB
Croud, the award-winning digital marketing agency working with some of the world’s leading brands, has acquired of VERB Brands, the leading luxury performance marketing agency. The news marks Croud’s first UK acquisition since receiving funding from private equity investment firm LDC [...]
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