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Blue Billywig Continues Expansion with Senior Media Hire in the EU Region
Following hot on the heels from recent senior hires in the Nordics and Singapore, all-in-one online video platform Blue Billywig today announces the appointment of Hugo ten Brink to drive business development across Europe. Hugo is an industry veteran, with a [...]
Croud Strengthens Luxury Digital Marketing Offer with Acquisition of VERB
Croud, the award-winning digital marketing agency working with some of the world’s leading brands, has acquired of VERB Brands, the leading luxury performance marketing agency. The news marks Croud’s first UK acquisition since receiving funding from private equity investment firm LDC [...]
TheViewPoint Releases Intelpoint Machine Learning Algorithm for Bidding Optimisation
TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, after successful Beta tests has officially released its one-of-a-kind machine learning algorithm, TVP Intelpoint, which is now applied on the platform by default. The solution aligns demand-side platforms (DSPs) with [...]
Good-Loop Launches Green Watermark For Climate-Friendly Ads
Global ad tech platform Good-Loop today launched a new green watermark that shows consumers whether an online ad is environmentally-friendly. Digital campaigns contribute significantly to the ad industry’s global carbon footprint. A typical online campaign emits 5.4 tonnes of carbon dioxide [...]
Didomi Releases Preference Management Platform
Didomi, a global leader in consent and preference management, is announcing today the public release of its Preference Management Platform (PMP). With this new solution, already deployed globally among clients such as Hilti, Pierre & Vacances Center Parcs, Decathlon, or [...]
tmwi Appoints Matt Franceschi as Deputy Managing Director
Independent media group, Oxidise, has appointed Matt Franceschi as deputy managing director at its Warwickshire-based integrated marketing agency, tmwi, as it prepares to further develop client success strategies, and readies itself for further expansion in 2022. Matt’s key areas of focus [...]
Sirdata et Smart innovent au service des acheteurs et des éditeurs
Smart, la plateforme indépendante de monétisation publicitaire, et Sirdata, expert en adressabilité, s’associent pour offrir aux acheteurs médias un accès direct à des packages d’inventaires, enrichis par la donnée, et ainsi valoriser un écosystème publicitaire toujours plus premium. S’appuyant sur [...]
Sirdata & Smart Partner to Serve Publisher & Buyer Requests
Smart Ad Server (“Smart”), the leading independent ad monetisation platform built for premium publishers to serve demanding buyers and Sirdata, the expert in addressability, have joined forces to offer media buyers direct access to premium inventory powered with data to [...]
Merkle Appoints Floris Oranje as Salesforce Practice Lead UK
Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Floris Oranje to the position of Salesforce practice lead for Merkle and dentsu’s CXM Service Line in the UK. In this new role, Oranje will [...]
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