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Anzu & Oracle Moat Enable First-To-Market Viewability Measurement for In-Game Ads
Anzu.io, the world’s most advanced in-game advertising platform, and Oracle Moat, part of Oracle Advertising and Customer Experience (CX), today announced first-to-market viewability measurement for in-game ads. This means advertisers working with Anzu have access to third-party viewability verifications and [...]
Outbrain Expands Partnership with Microsoft to Improve Business Outcomes for Media Owners & Advertisers
Outbrain Inc., a leading web recommendation platform announced today the expansion of its global partnership with Microsoft utilising Microsoft Azure and encompassing business, technology, and services. Outbrain has been a long-standing Microsoft partner, through technology and advertising integrations that span MSN, [...]
Pubstack Secures USD$6M Funding to Expand & Meet Increasing Needs from Digital Media Companies
Pubstack is proud to announce its successful USD$6m (£4.5m) Series A funding round, led by ISAI and existing investor Go Capital. Additional investors in the round include prestigious business angels Hervé Brunet (ex-CEO & founder of Stickyads) and Jean Canzoneri (ex-CEO [...]
Webinar Announcement : How to go From a Good to a Great Ad Refresh Strategy?
Pubstack is running the online event ‘How to go from a good to a great Ad Refresh strategy?’ In their continuous quest for creating more revenue streams, publishers have tested many monetisation strategies. Among them, Ad Refresh is very efficient, as [...]
Teads Boosts Leadership Across APAC
Teads, the global media platform, today announces the promotion of Christian Guinot to CEO APAC. Having successfully launched Teads in multiple key markets such as Singapore, Hong Kong, ANZ, and South Korea in the last 5 years, Christian is tasked [...]
Cavai Appoints Jonathan Pacey as Commercial Director APAC
The appointment comes as the leading conversational advertising cloud enjoys significant international expansion Cavai, the leading conversational advertising cloud, has appointed Jonathan Pacey as commercial director, APAC. The appointment comes as Cavai’s presence in APAC grows rapidly, with business expanding across [...]
MINT the Carbon-Neutral Advertising Platform which Helps Sustain & Preserve Our Planet
MINT is launching a new way of sustainable advertising by offering its clients a new platform feature to offset the carbon emissions that advertising produces. By transforming traditional campaigns into carbon-neutral campaigns, the brand allows its advertiser clients to take [...]
Lisa Stevenson Joins AdTonos as Business Development Director UK
Digital audio advertising platform and one of the fastest-growing companies in the audio advertising industry, AdTonos appoints Lisa Stevenson as Business Development Director UK. AdTonos, which successfully monetise podcasts, audiobooks, gaming, music and radio streams across Europe, LATAM and the US, [...]
TripleLift Acquires 1plusX to Bring First-Party Data to Publishers & Advertisers
A combined company will help customers take control of their data and address audiences effectively in the absence of third-party cookies TripleLift, the advertising technology company reinventing ad placement at the intersection of creative, media, and data, announced the acquisition of [...]
Neustar & Permutive Partner to Provide Addressability, Scale & Privacy to Digital Advertising
The partnership unlocks targeting across high-quality publisher inventory without the use of third-party cookies and device IDs. Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted connections between advertisers and publishers by bridging the gap between [...]
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