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EV Consumers Still Need Education as 40% Don’t Understand Benefits of Buying an Electric Car
Teads, the global media platform, has released the results of its comprehensive automotive research in partnership with Kantar. The global study unveiled that only a few brands are already strongly associated with electric vehicles (EVs), and that there is [...]
Half of UK Consumers Plan to Reduce Their Carbon Footprint Through Food Choices
Teads, the global media platform, has announced the results of its latest consumer survey in partnership with Kantar. The research commissioned in the UK revealed that sustainability is as great a motivation as wellness for consumers' food purchase and lifestyle [...]
Privacy-First Solutions Still Not a Priority for 60% of UK Media Planners - Blis
Blis, the leading privacy-first, location-powered programmatic advertising partner, announces the launch of its new research-based e-guide, “The insider report: by media planners, for media planners”. The e-guide is designed to ensure media planners are better informed and prepared for a more [...]
Integral Ad Science Study Reveals Challenges and Priorities for Marketers in India
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its 2022 Industry Pulse Report – India Edition. Surveying digital media experts across India, IAS found that improving mobile experiences, measuring quality for social media campaigns, and [...]
Didomi’s Thomas Adhumeau appointed Chair of IAB Europe’s TCF DPA Outreach Working Group
Didomi’s chief privacy officer, Thomas Adhumeau, has been appointed chair of the IAB Europe’s TCF DPA Outreach Working Group. Adhumeau was elected in December for a duration of two years, with the mandate to engage with Data Protection Authorities across Europe and [...]
Taboola Launches Homepage For You, Offering More Than 30% Increase in CTRs
Taboola, a global leader in powering recommendations for the open web, today announced a new milestone for its publisher platform that adds AI to power editorial recommendations on publisher homepages, an offering already being used by some of the world’s [...]
Apex Mobile Media & AdInMo Forge Partnership to Accelerate In-Game Advertising Adoption
InGamePlay brand advertising platform, AdInMo, and Apex Mobile Media, a leader in mobile in-app advertising, have announced a partnership to bring in-game advertising to the Canadian advertising ecosystem. Apex Mobile Media launched APEX Gaming Network (AGN) in late 2021, a division dedicated [...]
TheViewPoint Welcomes Alexander Groysman as Board Advisor
Since its inception in 2019, TheViewPoint has established itself as one of the top publisher-facing ad monetisation platforms on the market, and is now a leading technology provider for broadcasters in North America, Latin America, and Europe. Alexander Groysman brings to [...]
Cavai - Azerion Alliance to Amplify Conversational Advertising to more European Markets
Azerion, the digital entertainment and media platform, and Cavai, the leading global conversational advertising cloud company, are reaping the rewards of their partnership focused on the expansion into new international markets and escalating the adoption of personalised conversational advertising. Having initially [...]
82% of Active, Smart Speaker Listeners Interacted Positively with Octave Audio and Say It Now Voice-Activated Charity Ads
Backed by Innovate UK, Say It Now and Octave Audio joined forces with a series of charitable partners to make it easier for people to make charity donations via Alexa, the smart speaker device. The pandemic has shaken the charity sector [...]
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