ExchangeWire PressBox
Articles by ExchangeWire
Xandr Standardises Video Content on their Platform
Xandr, AT&T’s advanced advertising company, today (7 December) announced the release of a new feature on their platform, described as content metadata for video. The new feature aims to help publishers improve monetisation of their premium video supply through standardised [...]
Picnic Raises £2m Series A Investment to Accelerate Growth and Impact
Picnic, the Social Display Marketplace, has closed its Series A funding round with the announcement of a £2m investment from Guinness Asset Management. Picnic brings the high-quality ad experiences of social media to the open web by delivering intuitively engaging social [...]
Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns
Nine months after Anzu, the world’s most advanced in-game advertising company, added Comscore’s leading digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) score of 0.4% across all mobile in-game ad campaigns run [...]
Merkle Launches Brand Campaign Highlighting the Curious Nature of its People
Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has launched a brand campaign to highlight the curious nature of its people. The ‘Me in MErkle’ campaign, which initially launches across digital out of home (DOOH) [...]
Adform Hits Top 100 in Financial Times’ Diversity List
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, have placed 92nd on the Financial Times’ third annual Diversity Leaders list. Adform are one of just two Danish companies to be ranked in the top [...]
BillFront Rebrands to Vane as it Announces New Funding and US Expansion
Fintech company BillFront today announces it has secured €50m in a multi-currency asset-backed financing from Fasanara Capital and adopted a new name: Vane. The rebrand to Vane reflects the company’s strategy to roll out a wider suite of financial products [...]
Fifty’s New Cookieless Solution FiftyAurora Outperforms the Traditional Cookie for World-Leading Technology Company
Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology and data to help brands understand their customers and power digital advertising to best engage them. Fifty’s new cookieless programmatic buying technology FiftyAurora preserves [...]
IAS Enhances Context Control for Advertisers and Publishers Globally
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, have announced the expansion of their Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements. “We first launched Context [...]
ID5 Publishes a Guide for Brands to Help them Transition to the Cookie-Less Future
ID5, the market-leading identity provider for digital advertising, has published a guide for brands to help them transition to a cookie-less future. Marketers, media planners and brands have for years relied on third-party cookies to control the way their ads [...]
Xandr Standardises Video Content on its Platform
Xandr, AT&T’s advanced advertising company, today announced the release of a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve monetisation of their premium video supply through standardised content descriptors. Whilst [...]
Popular Tradertalks
Latest Posts
-
The Rise of Proprietary Signal Vendors (PSVs) -
Digest: UK Safety Body Denied Access to Anthropic’s Mythos 5.1; M+C Saatchi MBO Falls Apart -
Mosquito Bites and the Advertising Attribution Itch -
Digest: Brits Turn to Commercial Media Alone; ISBA Study Examines UK Retail Media Networks -
Agentic AI Can Optimise a Campaign. It Still Cannot Decide What Growth Means
Follow ExchangeWire