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Kids’ Edutainment Channel NuNu TV Raises CTV revenue by 50%
Children's edutainment channel NuNu TV (Sprout Studios) has increased its CTV revenue by over 50% following a partnership brokered with video monetisation and distribution company VlogBox in 2020. In the ultra-competitive world of CTV, video makers have to put more effort [...]
IRIS.TV Partners with PubMatic to Expand Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory
IRIS.TV, the leading video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership to expand buyers’ access to contextually targeted connected TV (CTV) and video inventory in efficient, biddable environments. [...]
Audi Denmark Engages Consumers Without Cookies
Unified Targeting test with PHD Media Denmark and Semasio bridges the gap between audience and contextual targeting, paving the way for the privacy-first era. Today Audi Denmark announced the results of a first-of-its-kind Unified Targeting test deployed in a largely cookie-less [...]
VIOOH and Taptap Announce Partnership to Supply Digital Out-of-Home Advertising Globally
Taptap Digital, an omnichannel advertising and marketing intelligence company, today announced its partnership with VIOOH, a leading global digital out of home (OOH) marketplace. This partnership, which aims to make digital OOH more accessible and effective for agencies and advertisers, [...]
Index Exchange and MediaMath Join the Human Collective, Demonstrate Industry Leadership at IAB Tech Lab’s CTV Event
HUMAN Security, Inc. (formerly White Ops)—a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human—today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video [...]
78% of Senior UK Marketers Believe the Withdrawal of Third-Party Cookies Will Have a Positive Impact on Advertising Strategies
The leading data connectivity platform, LiveRamp® (NYSE: RAMP), in collaboration with research company, Censuswide, today launches its latest UK senior marketer research* revealing how UK brands are preparing for the withdrawal of third-party cookies. The research is launched in parallel [...]
Nancy Neumann Grey Joins IRIS.TV as Vice President of Business Development, Data Partnerships
IRIS.TV, the leading video data platform, has announced the appointment of Nancy Neumann Grey as vice president of business development, data partnerships. With more than 20 years of experience in digital marketing, Grey will leverage her deep knowledge of data [...]
Adnami Announces Partnership with Reach plc, with Publisher set to Leverage its Unique, Attention-Grabbing Formats Programmatically
Following recent massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Reach plc - the largest commercial national and regional news publisher in the UK. This news comes following a recent seven-figure sum [...]
KERV Integrates with IRIS.TV
KERV Interactive, the leader in AI-driven, in-video-recognition-powered metadata, is integrating with the IRIS.TV video data platform to enable marketers to use its precise in-video contextual data solutions, called KERV Vision, to target relevant, brand-safe video inventory across thousands of IRIS-enabled premium publishers [...]
Loctite Achieves 24.6% Sales Uplift Across Italy by Using Blis’ Location Powered Targeting to Drive Foot Traffic into Supermarkets
Blis, the leading privacy-first, location-powered programmatic advertising partner has announced that global DIY brand Loctite, has generated more than €26,000 (£22,248) in incremental sales using Blis’ Privacy-first Activation products. The successful campaign drove a significant uplift in store visits of [...]
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