ExchangeWire PressBox
Articles by ExchangeWire
Meetrics Appoints Patrik Paroubek as Senior Sales Manager DACH
Meetrics, the leading European Ad Verification provider, brings on well-known media expert. The Berlin based marketing specialist will in future be responsible for acquiring new customers and looking after the company's existing clients in Germany, Austria and Switzerland. Meetrics is advocating [...]
Saurabh Khattar Joins as the New Commercial Lead at Integral Ad Science, India
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the appointment of Saurabh Khattar to lead sales operations in India, working with brands, agencies, publishers, and platforms in the region. Based in Delhi, Saurabh reports [...]
HUMAN Cements Leadership Position in Bot Mitigation and Fight Against Fraud
HUMAN Security, Inc. (formerly White Ops), a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, today announced record growth and momentum in the first half of 2021. On the heels of HUMAN’s acquisition in December 2020 by Goldman [...]
DoubleVerify Launches Turnkey Brand Safety Floor, Extends Offering into YouTube, and Unveils Enhancements to its Brand Suitability Solution
DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on [...]
Impact Celebrates One Year in Germany as it Continues its Strategic Expansion
The world's largest partnership automation company, Impact, which was founded in the US in 2008, is celebrating one year since the opening of its German office, amid the continued expansion of its EMEA team and its strategic market expansion in [...]
InMobi Exchange Integrates with In-App Header Bidding Solutions, Reducing Friction and Optimise Competition for Premium In-App Inventory
InMobi, a global technology, media and marketing solutions provider reaching billions of people around the world, today announced that InMobi Exchange is now offering in-app header bidding across substantially all major mediation platforms, including AppLovin MAX, Amazon Transparent Ad Marketplace, Fyber FairBid, Google Open Bidding, ironSource and MoPub Advanced [...]
IAS Teams with The Global Disinformation Index to Transform How Brands Avoid Misinformation
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced a new partnership with The Global Disinformation Index (GDI), making IAS the first ad verification company to help marketers avoid misinformation content based on GDI’s standards. [...]
Hivestack Announces Global Partnership with The Trade Desk
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, has today announced a strategic global partnership with The Trade Desk, a global technology company that empowers buyers of digital advertising. The partnership will see The [...]
Taboola Acquire Connexity, Bringing Personalised e-Commerce Recommendations to The Open Web
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, announced that it has entered into a definitive purchase agreement to acquire Connexity from Symphony Technology Group for approximately USD [...]
Good-Loop Launches Green Ad Tag To Help Advertisers Monitor Carbon Cost Of Digital Campaigns In Real Time
Advertisers can now track and offset the exact carbon cost of their digital campaigns in real time using a new ad tracker launched today by ad tech company Good-Loop. The purpose-powered platform’s Green Ad Tag, which can be wrapped into any [...]
Follow ExchangeWire