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Telmar and ID5 Announce Innovative Partnership to Support Publishers and Brands When the Cookie Crumbles
Telmar, the global leader in advertising and media software and ID5, the independent identity solution for digital advertising have started a collaboration to enable advertisers and media owners to harness the full power of data in order to plan and [...]
AdsWizz New Audio Attribution Solution Delivers Positive Results for Advertisers
AdsWizz, the global leader in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution. This solution for audio allows advertisers to accurately measure the impact of their ads and maximise the effectiveness of each [...]
Silverbullet Announcement of Intention to Float on AIM and Proposed Placing
Silverbullet is a provider of digital transformation services and products which assist brand owners and advertisers to optimise their digital marketing investment, with a particular focus on unlocking the potential of first party data and contextual intelligence. The Company announces [...]
TheViewPoint Teams Up with Digital Media Rights to Drive Ad Monetisation
TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with DMR (Digital Media Rights), one of the world’s largest content aggregators, distributors, and channel publishers, to amplify ad monetisation of the DMR’s inventory. DMR has premium video [...]
Darren Walsh Joins InMobi as Head of Programmatic Demand for Europe
InMobi, the world's leading independent marketing cloud, today announced Darren Walsh has joined the company as Head of Programmatic Demand, InMobi Exchange, Europe. Based in London, Darren is tasked with scaling up InMobi’s relationships with the major UK agency groups, both [...]
Exclusive Deal Between Anzu and Razor Edge Games Brings Blended In-Game Ads to Upcoming Game Eden Falling
Indie game developer Razor Edge Games has signed an exclusive partnership with Anzu.io, the world's most advanced in-game advertising platform, to enable advertisers to place ads within its upcoming PC and console hit game Eden Falling. Eden Falling is an MMO-Lite [...]
Adverty Launches In-Play™ and In-Menu™ Ads in Magic Finger 3D and World Hockey Manager 2021
Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences. First out is Magic Finger 3D from [...]
75% of Pandemic-Driven Increase in Mobile Gaming Activity Will Persist Indefinitely, According to New IDC and LoopMe Report
LoopMe, the outcomes-based advertising platform, and IDC, the premier global provider of technology market intelligence and advisory services, today announced the results of a global consumer survey that assessed how mobile gaming activity is likely to be affected after the COVID-19 pandemic subsides. The survey [...]
Verizon Media Rolls Out Next-Gen Solutions for the Future of ID-Less Advertising in Southeast Asia
Verizon Media today announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced Next-Gen Solutions suite. This first-to-market offering for advertisers and publishers is independent of advertising identifiers for audience creation, buying or [...]
Zeotap launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World
New API integration delivers 79% higher CTR and 67% higher CVR than non-audience traffic[1] Zeotap, the leading Customer Data Platform, has launched a new integration with Google Customer Match, enabling marketers to leverage their first-party data to engage audiences at scale [...]
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