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AUDIENCES Proves Model for Pharma, Life Sciences & Medtech with Major Global Client Win
AUDIENCES, the industry’s answer to data privacy and security first-party data activation, swoops to win a global contract to support Becton Dickinson in driving advertising excellence. Pharma, life sciences, and medical technology verticals have long had an unmet need, to safely [...]
MGID Maintains its Stellar Growth Trajectory with a Strong H1 Performance
MGID, the global advertising platform, has seen its investment in headcount, technology, and partnerships pay dividends as it delivered a strong H1 business performance, all supported by its ongoing international expansion. Opening up new markets and revenue opportunities across North and [...]
Azerion Appoints George Evans as Head of Curation UK
Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the appointment of George Evans as head of curation. In this new role, Evans will spearhead the company’s curation function, with a focus on implementing curated deals, [...]
Nexxen Expands Vevo’s Programmatic Footprint Through New Partnership
Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), today (August 8th, 2024) announced a partnership with Vevo, the world’s leading music video network. By partnering with Nexxen’s supply-side platform, Nexxen SSP, Vevo [...]
Hawk, an Azerion Company, Selects Veritonic for Audio Attribution
Veritonic, the industry’s comprehensive audio research and analytics platform, announced today (August 8th, 2024) that Hawk (an Azerion company), a leading European player in digital omnichannel advertising, has selected Veritonic’s Audio Attribution solution to enable users of their platform to [...]
Nexxen Expands Vevo’s Programmatic Footprint Through New Partnership
Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today (August 8th, 2024) announced a partnership with Vevo, the world’s leading music video network. By partnering with Nexxen’s supply-side platform, Nexxen SSP, Vevo [...]
impact.com Announces Continued Growth in Second Quarter of 2024
impact.com, the world’s leading partnership management platform, announced continued strong performance in Q2 2024, driven by the company’s client expansion and new product enhancements, including impact.com/advocate, a fully customisable customer referral solution. impact.com empowers businesses to manage all types of partnerships [...]
Covatic Launches Audience Linking Solution
Covatic, developer of a best-in-class, privacy-first, audience targeting solution, has today (August 7th, 2024) announced the launch of its Audience Linking solution, enabling media owners to pool audience cohorts across a range of platforms and digital properties – while respecting [...]
Amplified Intelligence & Spotify Collaborate to Measure Consumer Attention Across Advertising
Amplified Intelligence, the most trusted source for accurate attention measurement, and Spotify, have today (August 6th, 2024) shared findings from their research focused on determining attention benchmarks and norms across Spotify, and other similar platforms that brands lean into for [...]
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