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Articles by ExchangeWire

• Taboola Partners with Jounce Media to Verify Ad Inventory is Free From Made for Advertising (MFA) Properties

  1 year ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (October 7th, 2024) announced a partnership with Jounce Media, an industry leader in programmatic supply chain management, to verify that the Taboola Select publisher network is free from [...]

  AdvertiserBrand SafetyPublisher

• GumGum Introduces The GumGum Platform™ & Mindset Graph™, Ushering in a New Era of Digital Advertising

  1 year ago News

  

  GumGum, the contextual-first technology leader transforming digital advertising, announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum Attention, and GumGum Creative.  The company has also announced the launch of a [...]

  AttentionContextualCreativeProduct Launch

• Pixalate Reveals Top 10 Connected TV (CTV) Ad Fraud Types in August 2024

  1 year ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, released the Top 10 Connected TV (CTV) Ad Fraud Types in August 2024 for Amazon Fire TV, Roku, Apple TV, and Samsung Smart [...]

  Ad FraudAnalyticsCTVMobile

• Technology Investment Set to Surge in UK -Lotame/Cint Report Reveals

  1 year ago News

  

  Lotame, the global technology company that makes customer data smarter, faster, and easier to use for digital marketers, released findings from ‘The State of Data Collaboration: A Global Perspective’, a report on marketer and agency data challenges and the solutions [...]

  AgencyDataMarketerResearch

• Taboola Data Reveals; Benefits Top of the Agenda for Brits in September

  1 year ago News

  

  Taboola, powers recommendations for the open web, helping people discover things they may like. The Department for Work and Pensions (DWP) was the most read-about topic across Taboola’s network of UK publishers last month, attracting 18 million page views. A surge [...]

  Open WebPublisherUK

• Invibes Advertising refuerza su equipo directivo en España

  1 year ago News

  

  Tras el anuncio de la expansión de Invibes en nuevos mercados clave en 2024: Estados Unidos, Singapur, y su inminente entrada en México, la tecnológica publicitaria refuerza así su oferta entre mercados con el objetivo de seguir atrayendo a clientes [...]

  Ad TechAdvertiserAppointment

• Invibes Advertising Strengthens its Management Team in Spain

  1 year ago News

  

  Following Invibes' announcement of its expansion into key markets in 2024, including the United States, Singapore, and the upcoming entry into Mexico, the advertising technology company is strengthening its cross-market offering to continue attracting international clients.  In Spain, CEO Jorge Palacios has announced the [...]

  AdvertiserAppointmentSpain

• Displayce & JCDecaux Launch Exclusively ‘Airport Live Triggering’

  1 year ago News

  

  Displayce, the leading European platform for programmatic buying in digital out-of-home communication, unveils “Airport Live Triggering” in partnership with JCDecaux, the world’s number one in outdoor advertising. This new feature, exclusive to the Displayce DSP, enables self-service, real-time activation of [...]

  DOOHTargetingTravel

• Pixalate Releases August 2024 Web Publisher Trust Index

  1 year ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Website Publisher Trust Indexes, a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the open programmatic [...]

  MeasurementPublisherTransparencyWebsite

• VistaPrint Taps impact.com to Power New Creator Platform

  1 year ago News

  

  impact.com, the world’s leading partnership management platform, announced it will power the creator technology for VistaPrint to streamline direct relationships with creators and influencers. The programme will provide access to valuable performance insights, and enable VistaPrint to connect with new [...]

  AudienceBrandsPersonalisationProduct Launch