ExchangeWire PressBox

Articles by ExchangeWire

• Clinch Accelerates Albertsons Media Collectives’ Expansion into CTV

  2 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced that the company will be the omnichannel ad server and DCO partner powering Albertsons Media Collective’s expansion into Connected TV [...]

  Ad ServerCreativeCTV

• GumGum & ShowHeroes Announce Exclusive Global Partnership Focused on US Market

  2 years ago News

  

  GumGum, a leading contextual-first, global digital advertising platform, and ShowHeroes, a global leader in contextual online video and CTV advertising, have announced an exclusive global partnership, with a special focus on the US market. Starting today (June 17th, 2024) in North [...]

  Brand SafetyContextualCTVPartnership

• Tappx Reduced GHG Emissions by 33% in 2023 & Maintains its Commitment to Carbon Footprint Neutrality

  2 years ago News

  

  Tappx, the leading ad tech company offering technology for in-app, web, and CTV digital advertising, has announced the first results of its ambitious sustainability programme which focuses on decarbonising its operations. This initiative has been a relevant step forward in [...]

  CTVEnvironmentalSustainability

• Teads Unveils Creative Consortium Built to Incubate Innovation to Bolster Results for Advertisers

  2 years ago News

  

  Teads, the global media platform, today (June 14th, 2024) announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to further enhance exceptional creative services and maximise campaign results for advertisers.  The new offerings extend Teads’ ability to [...]

  AdvertiserCampaignContentCreative

• 59A Launches Unified Shopper Media & the 59A Shopper Index

  2 years ago News

  

  59A, a technology business that creates and deploys custom algorithms to deliver advantage to brands within media planning and buying, is launching Unified Shopper Media - a revolutionary new approach to shopper media. Unified Shopper Media promises to transform how brands [...]

  Ad TechBrandsRetail MediaWalled Gardens

• Pixalate Introduces Supply Chain Object Post-Bid Verification & Pre-Bid Blocking Technology

  2 years ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has launched a new Supply Chain Object (SCO) audit and verification tool. The tool helps buyers prevent wasted ad spend and rectify problems that persist in complex and [...]

  FraudPrebidSupply Chain

• “Winner Stays”, Featuring Ronaldo & Neymar, Tops List of the Most Exciting Nike Football Ads of All Time

  2 years ago News

  

  World Cup 2014 ad “Winner Stays” is the most exciting Nike Football ad of all time. That’s according to new research from global creative effectiveness platform DAIVID, which ahead of EURO 2024 has used its advanced content testing platform – [...]

  Ad TechAdvertisingBrands

• Opera Elevates Ad Quality & User Safety with GeoEdge

  2 years ago News

  

  Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising platform Opera Ads, announces its renewed collaboration with GeoEdge, global leader in ad security. [...]

  Ad BlockingAd FraudPartnershipPrivacyTransparency

• Fortune Media & Great Place to Work Name Clinch a 2024 Best Workplace in New York

  2 years ago News

  

  Great Place To Work® and Fortune magazine have honoured Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, as one of this year’s Best Workplaces in New York.  This is Clinch’s [...]

  AwardsPeoplePersonalisation

• Equativ & Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms & Marketplaces

  2 years ago News

  

  Equativ, the global independent ad tech company, announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to [...]

  Ad TechMediaOmnichannelProgrammatic