Next week would have marked the annual biggest week in ad tech; kicking off with a trip to the BFI Southbank, for ATS London; a day packed full of insightful content from our industry’s greatest, before going by plane, train, or automobile to Cologne to drink Kölsch, be merry, and get lost in hall 6. While ATS London can’t physically happen this year, we thought it was a great opportunity to share with you some of our favourite highlights from ATS [...]
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This year, for reasons which remain obvious, ExchangeWire were sadly unable to hold live awards ceremonies for The Wires APAC and The Wires Global. Instead, the team worked with the esteemed judging panels across both awards programmes, as well as all the deserving winners, to produce virtual announcements. If you haven’t already seen them, you can view The Wires APAC and The Wires Global 2020 awards announcements. There were many challenges, not the least of which were ExchangeWire’s CEO Ciaran O’Kane, and [...]
The issues surrounding transparency and the process of digital transformation was discussed at length during this panel session at ATS Singapore 2019. Ciaran O’Kane, CEO, ExchangeWire, was joined by Laura Quigley, managing director, Southeast Asia, Integral Ad Science; Amy Good, global digital investments, media procurement, Nestlé; Lani Jamieson, head of Cadreon Singapore, Cadreon; Dennis Buchheim, senior vice president & general manager, IAB Tech Lab.
In this panel discussion at ATS Singapore 2019, the focus shifts towards the programmatic and data-driven advertising market in India. Eileen Yu, APAC editor for DTCDaily (an ExchangeWire publication) chairs the discussion on the region, with expert insight from Abhigyan Shekhar, head – sales, Digital Ventures, Viacom18; Naveen Mathur, head – publisher partnerships and network monetization, Times Internet Limited; and Salil Shankar, head of Amnet India.
The potential for emerging data-driven channels, such as OOH, audio, and in-app, to drive change within the industry was laid bare during this panel discussion at ATS Singapore 2019. ExchangeWire head of content Lindsay Rowntree oversaw proceedings, with input from Silas Lewis-Meilus, director, APAC media consumer health, GSK Consumer Healthcare; Guy Hearn, chief product officer – Asia Pacific, Omnicom Media Group; and Jenn Villalobos, VP and head digital business, digital innovation growth and strategic partnerships, NTUC Income.
The identity challenge of ending reliance on the third-party cookie, and its possible resolutions, were tackled in this panel discussion at ATS Singapore 2019. ExchangeWire CEO Ciaran O’Kane oversaw proceedings with insight from Ravi Shankar, data and technology lead for APAC, Omnicom Media Group; Vidyarth Srivatsan, APAC marketing tech, Coca-Cola; Colleen Ngo, vice president, partnerships and investment, Xaxis APAC; and Sunil Naryani, regional general manager – programmatic & paid media, Dentsu Aegis Network.
In this debate at ATS Singapore 2019, the need for advertisers and publishers to remain transparent in a privacy-first world, while realising the health of the advertising ecosystem, is discussed. Wendy McEwan, head of marketing, communications & digital, APAC, KnightFrank oversaw the conversation between Deirdre Chew, head of platforms tech, Google Singapore; Marcus Chew, chief marketing officer, Income; and Sanchit Mendiratta, senior partner, Happy Marketer.
ExchangeWire CEO Ciaran O’Kane chairs this discussion at ATS Singapore on how the service layer is evolving, along with its relationship with the tech layer. Sonal Patel, president, programmatic services, Asia Pacific, Dentsu Aegis Network; Michel de Rijk, CEO, APAC, S4Capital; Wendy McEwan, head of marketing, communications and digital, Asia Pacific, KnightFrank; and Askshay Trivedi, director – total brand experience APAC, Johnson & Johnson, share their views.
In this discussion at ATS Singapore 2019, the shift in publisher ad monetisation from display to video formats was discussed, with ExchangeWire’s head of content Lindsay Rowntree chairing Tom Simpson, VP, brand and exchange, APAC, AdColony; Hari Shankar, CEO, Singapore Media Exchange; and Dennis Augusto Caharian, general manager / senior vice president, GMA New Media, Inc.
In a feisty debate towards the close of ATS London 2019, the role of programmatic in DOOH advertising was scrutinised by Nick Halas, group head of strategy, Posterscope; Sophie Pemberton, group strategy director, Talon Outdoor; and Seun Odeneye, managing director UK, Cadreon. Lindsay Rowntree, head of content at ExchangeWire, oversaw the discussion.