In this ATS London 2021 panel moderated by ExchangeWire's Lindsay Rowntree, Fiona Davis, Captify; Robert Bradley, CNN International Commercial; and Nick Flood, Future, explore how contextual advertising utilises data and adds value in marketing and advertising.
In this ATS London 2021 panel, Babs Kehinde, PubMatic; Ruth Zohrer, Wunderman Thompson; Steffen Svartberg, Cavai; and Cassandra Stevens, Publicis Commerce, outline the commerce media ecosystem, and what it means for brands, publishers, and media companies. Moderated by Ciaran O'Kane, [...]
ExchangeWire's Lindsay Rowntree moderates conversation between Jon Vick, SoundCloud; Pierre Naggar, AdsWizz; and Deepali Bathia, Matterkind on how audio advertising is growing in sophistication and creative agility, alongside how measurement in the space compares to other channels.
ExchangeWire's Ciaran O'Kane moderates this buoyant discussion on the future of out-of-home (OOH), and how technology sophistication, creative, and measurement capabilities, will drive further growth. Featuring Jess May, Mindshare UK; Alys Donnelly, Kinetic Worldwide; and Stuart McMahon, Broadsign.
In this ATS London 2021 panel, Adam Ray, 59A; Ben Putley, Alkimi Exchange; Lisa Menaldo, The Advisory Collective; and Natasha Whitfield-Niven, consultant & advisor, outline the MadTech Middleware layer of the advertising and marketing industry, and how this sub-sector is [...]
ExchangeWire's Ciaran O'Kane oversees this ATS London 2021 discussion between Pierce Cook-Anderson, Smart AdServer; Alexis Faulkner, Mindshare UK; Hayley Cochrane, NBC Universal; and Jo Holdaway, The Independent and Evening Standard on the subject of how media can be transacted in [...]
The focal issue of measurement in the privacy-first ecosystem is covered in this ATS London 2021 panel featuring Lara Izlan, ITV; Alex Petrie, Skyrise Intelligence; Barbara Henao, Essence; Lavinea Morris; M&C Saatchi Performance; and Ross Nicol, Zefr. The conversation was [...]