Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• APAC Round-Up: Singtel Picks Up Amobee For $321 Million; Komli Acquires Admax; Innity Launches Ad Net Offering; Emerge Digital Releases Localised Premium Publisher Optimisation Solution

  14 years ago News

  

  Consolidation: Super Carrier SingTel Buys Amobee For $321 Million The mobile ad market continues to boom. Mobile advertising is projected to bring in revenues of $2.6bn in the U.S. alone this year, and that is only a small fraction of the [...]

  Ad NetworkAd ServerAdvertiserAgencyExchangeMobileProgrammatic

• Euro Round-Up: nugg.ad Awarded EuroPriSe Privacy Seal; German Perspective On Google Privacy Policy; Firefox Release Collusion Tool

  14 years ago News

  

  nugg.ad Awarded EuroPriSe Privacy Seal For Data Protection On the heals of the EU Google hoopla around privacy, it seems rather timely nugg.adnow has their own shiny seal of approval. The targeting provider has been awarded the European privacy seal, EuroPriSe, [...]

  DataDisplayTargeting

• Phil Duffield, Managing Director Adap.tv, On Their Commitment To Destroying The Inefficiencies In TV & Video Advertising

  14 years ago News

  

  Managing Director of Adap.tv, Phil Duffield, discusses their increasing activity in the Australian, South East Asian and Japanese marketplaces.   He says how the adoption of traditional media buying by today’s industry has created silos in TV and video resulting in [...]

  Ad FraudAd NetworkAdvertiserAgencyAPACAustraliaDigital MarketingDisplayExchangeMedia SpendProgrammaticPublisherSearchTargetingTradingTrading DeskTransparencyTVVideo

• TMG Launches Bespoke Bidder To Power Publisher Trading Desk; Martin Van Der Meij Disscuses TMG's Progressive Ad Trading Strategy

  14 years ago News

  

  In what's likely to be a first for any publisher globally, TMG is announcing a partnership with ClickDistrict to launch a bespoke bidder to power its Publisher Trading Desk. Here Martin Van Der Meij discusses the new solution, the [...]

  DisplayProgrammaticPublisherTrading Desk

• Retargeting Centralised: Tribal Fusion’s Doug Conely Adds His Thoughts On Points Raised In Recent Retargeting Post

  14 years ago News

  

  Is it bad etiquette to respond such a long time after an original opinion piece? I didn’t read this too closely at the at the time but poor Paolo, our Starcom and Zenith rep, has been hassling me to take [...]

  Ad NetworkAgencyDisplayTargeting

• Euro Round-Up: Wildfire Integrates Adaptly; AppNexus Gets Tough On Piracy; And SpotXchange Brings Premium Supply To Automated Channel

  14 years ago News

  

  Wildfire Integrates Adaptly’s Social Advertising Technology To Optimise Engagement Wildfire, a global leader in social media marketing software, announced this week the integration of Adaptly’s social advertising and optimisation technology within the Wildfire Social Marketing Suite. Wildfire’s Marketing Suite is currently [...]

  DisplayExchangeFacebookProgrammaticVideo

• Darwin Or Die: Why Digital Media Publishers in Australia Need Charles

  14 years ago News

  

  Angus McDonald, Managing Director at emerge Digital, explores why Australian publishers should follow a Darwin-esque approach to online advertising “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin [...]

  AdvertiserAgencyAPACDataDigital MarketingDisplayExchangeProgrammaticPublisherTradingTrading DeskVideo

• Euro Round-Up: 24/7 Media Releases RTB Solution; Ghostery Goes Mainstream In Europe; comScore Mobile Report; The Specific Video Pivot Continues Apace

  14 years ago News

  

  Flexing Market Muscle: 24/7 Real Media Looks To Aggregate Dynamic Supply With New Real-Time Bidding (RTB) Offering 24/7 Real Media, WPP’s marketing technology company, announced this week the availability of real-time bidding (RTB) to UK publishers within its proprietary ad management [...]

  Ad NetworkAd ServerAd VerificationAgencyAnalyticsDisplayExchangeProgrammaticPublisherTrading

• Harvest Digital's Emma Wilson Discusses The Agency's Trading Desk Solution, Playing Nice With Ad Nets & How Independents Can Outperform The Large Agency Trading Desks

  14 years ago News

  

  Emma Wilson is Managing Director at Harvest Digital. Here she discusses the agency's trading desk, why ad networks are still important to the eco-system, the evolution of the agency model and competing with the big agency networks. Harvest set-up its own [...]

  Ad NetworkAd ServerAgencyDisplayTradingTrading Desk

• OpenX Acquires, Yield Management Specialist, LiftDNA; Looks To Offer Complete Buy-Side Stack To Publishers

  14 years ago News

  

  OpenX announced today that it was acquiring LiftDNA for to beef up its yield management offering. Here Tim Cadogan speaks about the deal, and what it means for publisher clients. Can you give some details on the deal between OpenX [...]

  Ad ServerDisplayExchangeProgrammaticPublisherTrading