Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Tim Finn, Head of EMEA, StrikeAd, Discusses His New Role, StrikeAd's Recent Round Of Funding & The Japanese Partnership With Mediba

  14 years ago News

  

  Tim Finn is the newly appointed head of EMEA at StrikeAd. Here he discusses his recent appointment, the latest round of funding and the Japanese partnership. You’ve just joined StrikeAd. What were you doing before and why did you join them? Prior [...]

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• Speakers Confirmed For ATS Sydney; Early Bird Tickets Now On Sale For Full Day Event On Tuesday, March 13

  14 years ago News

  

  Looking for key trends in the emerging data-driven display market in Australia and South East Asia? The Ad Trading Summit, Sydney is the first focused event on the data-driven display marketplace in Australia, South-East Asia and the wider APAC [...]

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• PLYmedia Looks To Take On OpenX And DoubleClick In The $9 Billion Long Tail Publisher Market

  14 years ago News

  

  PLYmedia is offering adk2, a "free" ad server for long-tail publishers. Here Avishay Raviv, COO and President at PLYmedia, gives an overview of the product and how the company intends to take on established players, DoubleClick and OpenX, in [...]

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• DAC President & CEO, Hirotake Yajima, Discusses The DAC Offering, The Growing Data-Driven Display Market In Japan & Evolving Trends In The Marketplace

  14 years ago News

  

  Hirotake Yajima is President & CEO of Japanese advertising powerhouse, DAC. Here he discusses the DAC offering, the growing data-driven display market in Japan and trends in the Japanese online advertising space. Can you give an overview of [...]

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• The Collective Effort Required To Make The RTB Eco-System A Better Proposition For Brands

  14 years ago News

  

  Glen Calvert, founder of Social Targeting company Affectv, on the collective effort required to make the RTB ecosystem a better proposition for brands. A common theme in the 2012 predictions for our industry was how we increase the budgets that brands [...]

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• Personalised Video Retargeter, Brainient, Raises $1.8 Million; CEO Emi Gal Discusses The Raise And Brainient's Video Ad Solution

  14 years ago News

  

  Brainient, a personalised video retargeting solution, announced today it is raising a new round of funding. Here CEO Emi Gal discusses the new raise and the Brainient video offering. Can you give some overview on the current Brainient offering? Brainient's goal [...]

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• The PostView: Will Losing The "B" In RTB Save Display?

  14 years ago News

  

  The PostView is a new coulmn written by senior execs working in the European online advertising industry. I’ve been meaning to write this post for a while and it seems that Eric Franchi expertly beat me to the punch with a [...]

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• Why An Independent Buy-Side And A Sell-Side Makes Sense… For Both Sides

  14 years ago News

  

  There has been a lot of discussion of late about convergence between the buy and sell side - with a number of large players trying to build their own end-to-end stack. Here Joe Zawadzki, CEO at Mediamath, argues that [...]

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• ATS Sydney Keynote, Jay Stevens, Discusses The Rubicon Project In APAC & Its Relationship With The Region's Big Publishers

  14 years ago News

  

  With ATS Sydney just two months away, Jay Stevens VP & GM, International at The Rubicon Project, and keynote for the day gives ExchangeWire APAC an overview of the platform offering in the APAC region - and details of key [...]

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• DataXu Buys Mexad In European Land Grab; And Why #1 Rating In Forrester Means Very Little To Anyone In Europe

  14 years ago News

  

  ExchangeWire respects press embargoes. If we are asked to keep "scthum" on a story, we'll respect the wishes of the companies and individuals involved. On this side of the pond, there is a little bit of class left [...]

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