Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
Embracing In-App Advertising: Q&A with Will Dorling, AdColony
In the first of an exclusive two-part Q&A with ExchangeWire, Will Dorling (pictured below), head of UK brand sales at AdColony, discusses the opportunities and advantages to advertising within mobile environments. Given that large enterprise-level brands have embraced in-app advertising, what [...]
IAB Europe Releases TCF v2.0: Google Set to Adopt Framework
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Europe releases TCF v2.0: Google set to adopt updated framework; PubMatic Q2 report signals growing focus on [...]
Balancing Performance Marketing with Agency Spend
As part of a drive to modernise its marketing spend, US FMCG giant Procter & Gamble (P&G) recently announced a shift in priority, moving away from traditional mass marketing methods towards performance marketing channels, as well as reducing 'agency compensation' [...]
"Programmatic Will Be the Way All Media is Traded"
While programmatic trading has become the dominant form of advertising in display environments, its uptake across other platforms has been less prolific. However, with programmatic techniques being used increasingly for premium media, and its developing effectiveness in other channels, this [...]
Categorising Cookies for Transparency: Q&A with The AOP & The Media Trust
The programmatic industry, and the use of cookies, has for many years been a systemically opaque business, which has led to concern for publishers as their sites are populated by a range of unknown cookies. To that end, earlier this [...]
The Potential of Performance Marketing: Q&A with Ken Leren, Marketing Town
Writing exclusively for ExchangeWire, Ken Leren, founder at Marketing Town discusses the misconceptions that surround performance marketing, the advantages of spending through these channels, and how emerging technologies will build upon the sector's successes. What are the main benefits of performance [...]
Popular Tradertalks
Latest Posts
-
Digest: WPP Profit Falls as Ad Market Slows; The Trade Desk Shares Drop After Q2 Revenue; Lawmakers Urge Meta to Remove Instagram Map -
AI, Copyright & the Robots from 1994 -
Digest: Musk to Add Ads to X’s AI Chatbot; GPT-5 Launches; Trump Administration Orders Lobbying Blitz Against EU Tech Law -
Disability Representation in Advertising: How Marketers can Get it Right -
The Stack: Platforms Face Growing Scrutiny
Follow ExchangeWire