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Nexxen Launches ‘The Pivotal Electorate’ Report, Sharing Key Insights on Hispanic/Latine Voters Ahead of US Election
Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), has conducted original research utilising its proprietary Discovery tool to reveal insights into the types of online content with which Hispanic/Latine voters in swing [...]
Equativ Expands Retail Media Division with Kamino Retail Acquisition
Equativ, the global independent ad tech company, announced the strategic acquisition of Kamino Retail, the flexible and agnostic on-site retail media platform designed for retailers. Supported by Bridgepoint, its primary investor, Equativ has tripled in size over the last three [...]
Zefr Announces Brand Safety & Suitability Measurement Capability for its Misinformation Category on YouTube
Zefr, a global leader in brand suitability targeting and measurement, has announced the expansion of its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include reporting for Zefr's industry-aligned misinformation category. Zefr's Brand Safety & Suitability Reporting on YouTube [...]
Pixalate Releases Global August 2024 Most Common Mobile In-App Invalid Traffic (IVT) Types Report
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, today (September 26th, 2024) released the August 2024 Most Common Mobile Invalid Traffic (IVT) Types Report. The report examines the most common types [...]
September Swing Sees Trump Ad Campaigns Attract More Attention & Positivity Than Presidential Rival Harris
Ads supporting Donald Trump’s Presidential bid are currently attracting more attention and more intense positive emotions than those supporting Kamala Harris’ campaign. That’s according to new data from creative effectiveness platform DAIVID, which found there has been a swing in [...]
Brand Metrics Appoints Alysha Dino to Drive Global CTV Measurement Growth
As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its rapidly expanding team. Alysha is US-based, and joins the Brand Metrics [...]
URL Genius x impact.com: Commerce Creator Survey
Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey. The findings spotlight new opportunities for brand marketers to align with commerce creators [...]
VideoHeroes Unveils Green Media Products (GMPs) for Brands & Agencies Powered by Scope3
Today (September 26th, 2024), VideoHeroes, a leader in programmatic advertising, is thrilled to introduce our Green Media Products (GMPs) for brands and agencies, powered by Scope3. This groundbreaking suite brings together sustainability and advanced technology, showcasing our commitment to making [...]
LIBER8 & Mantis Partner to Launch the UK’s First Curated Digital Marketplace for Women’s Sport
Mantis, the leading provider of brand safety and contextual advertising solutions, has announced a strategic partnership with LIBER8, a specialist digital women’s sports content and media company, to help power LIBER8 Curate, the UK’s first digital women’s sports content marketplace. [...]
Clinch Launches GenAI-Powered ‘Copilot’
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (September 24th, 2024) the launch of a new suite of self-service capabilities designed to redefine what it means to [...]
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