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Articles by ExchangeWire

• Prisma Media Solutions Experience of the Unique Identifier Solution: First-id

  2 years ago News

  

  Prisma Media Solutions is a pioneer in the exploration of third-party cookie-free solutions. For 2 years, our teams have been testing the main alternatives to the end of third-party cookies, including ID5, UTIQ, EUID, RampID, and First-id, in order to [...]

  AddressabilityCookielessDataID

• Kevel Named to Newsweek’s List of the Top 100 Global Most Loved Workplaces for 2024

  2 years ago News

  

  Kevel has ranked #13 on Newsweek’sTop 100 Global Most Loved Workplaces® list for 2024. This is the 2nd annual Top 100 Global Most Loved Workplaces® list in collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research [...]

  PeopleRetail MediaSaaS

• Yahoo Australia Bolsters Growing Team with Appointment of Maddie Basso as Head of Commercial

  2 years ago News

  

  Yahoo has appointed Maddie Basso to the newly created role of Head of Commercial for Australia.  At Yahoo, Basso will drive the company’s overall commercial strategy across partners, resellers and operations in the Australian market. Leading a team of 15, her [...]

  Appointment

• Taboola Signs Exclusive Deal with Foundry

  2 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (May 31st, 2024) announced a partnership with Foundry, the media, data, and martech division of IDG, Inc., which garners 28 million monthly visitors. Foundry is utilising Taboola’s suite of [...]

  ContentOpen WebPartnershipPersonalisation

• Clinch Enhances Sports API Offering to Include Olympics Data

  2 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (May 30th, 2024) a new creative decisioning capability via its Sports API, allowing advertisers to seize opportunities leading up [...]

  Ad ServerCreativePersonalisation

• AdPlayer.Pro Unveils Innovations in Programmatic Ad Tech & Mobile SDK Upgrades in Q1 2024

  2 years ago News

  

  AdPlayer.Pro, a global provider of SaaS video advertising technology, has announced Q1 2024 results, highlighting significant advancements in its programmatic ad capabilities and substantial enhancements to its mobile SDKs. According to the announcement, from January to March 2024, the AdPlayer.Pro team [...]

  MobileMonetisationPrebidProgrammatic

• AdPlayer.Pro presenta innovaciones en tecnología publicitaria programática y actualizaciones de SDK móviles en el primer trimestre de 2024

  2 years ago News

  

  AdPlayer.Pro, un proveedor global de tecnología de publicidad en vídeo, anunció los resultados del primer trimestre de 2024, destacando avances significativos en sus capacidades de publicidad programática y mejoras sustanciales en sus SDK móviles. Según el anuncio, de enero a marzo [...]

  MobileMonetisationPrebidProgrammatic

• Cedara Releases Groundbreaking Research Report on Scope 1-3 Emissions for Programmatic Digital Media Companies

  2 years ago News

  

  Cedara, the Carbon Intelligence Platform, has announced the release of an industry-first research report shedding light on the Scope 1-3 emissions breakdown by category specifically for programmatic digital media companies.  The comprehensive study, compiled from data collected from Cedara clients, provides [...]

  DataDigitalEnvironmentalProgrammaticSustainability

• Heineken & Playground xyz Partner to Find Optimal Attention™ & Drive Real World Outcomes

  2 years ago News

  

  Playground xyz, the leading attention measurement and optimisation platform (part of GumGum), unveils the results of a campaign for Heineken-owned Spanish lager brand, Cruzcampo. Building on Playground xyz’s proprietary Attention Time metric – the length of time, in seconds, that an [...]

  AttentionBrandsCampaignPartnership

• Invibes ist führend bei Targeting-Alternativen ohne Cookies

  2 years ago News

  

  Invibes Advertising (Invibes), ein internationales Technologieunternehmen, das sich auf Innovationen im Bereich der digitalen Werbung spezialisiert hat, setzt mit seiner innovativen Invibes Handshake API zur Ergänzung seiner Hash-E-Mail-Lösung auf eine Zukunft ohne Cookies.  Obwohl Google die Einstellung der Cookies von Drittanbietern [...]

  Ad TechCookielessTargeting