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Teads Unveils Creative Consortium Built to Incubate Innovation to Bolster Results for Advertisers
Teads, the global media platform, today (June 14th, 2024) announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to further enhance exceptional creative services and maximise campaign results for advertisers. The new offerings extend Teads’ ability to [...]
59A Launches Unified Shopper Media & the 59A Shopper Index
59A, a technology business that creates and deploys custom algorithms to deliver advantage to brands within media planning and buying, is launching Unified Shopper Media - a revolutionary new approach to shopper media. Unified Shopper Media promises to transform how brands [...]
Pixalate Introduces Supply Chain Object Post-Bid Verification & Pre-Bid Blocking Technology
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has launched a new Supply Chain Object (SCO) audit and verification tool. The tool helps buyers prevent wasted ad spend and rectify problems that persist in complex and [...]
“Winner Stays”, Featuring Ronaldo & Neymar, Tops List of the Most Exciting Nike Football Ads of All Time
World Cup 2014 ad “Winner Stays” is the most exciting Nike Football ad of all time. That’s according to new research from global creative effectiveness platform DAIVID, which ahead of EURO 2024 has used its advanced content testing platform – [...]
Opera Elevates Ad Quality & User Safety with GeoEdge
Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising platform Opera Ads, announces its renewed collaboration with GeoEdge, global leader in ad security. [...]
Fortune Media & Great Place to Work Name Clinch a 2024 Best Workplace in New York
Great Place To Work® and Fortune magazine have honoured Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, as one of this year’s Best Workplaces in New York. This is Clinch’s [...]
Equativ & Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms & Marketplaces
Equativ, the global independent ad tech company, announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to [...]
Adsquare Announces Partnership with billups for Privacy-Compliant OOH Planning & Measurement
Adsquare, a leading Location Intelligence Platform, has announced a new partnership with billups, a global out-of-home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform. This collaboration equips billups' clients and [...]
Lumen Research Announces EMEA Partnership with IPG Mediabrands for Attention-First Advertising Solutions
Today, (June 13th, 2024) Lumen Research, the global attention technology company, announced a formal partnership with IPG Mediabrands across the EMEA region to deploy Lumen’s end-to-end, cookieless attention solutions for brands looking to drive higher performance across the funnel. Lumen offers [...]
New YouGov Study Shows Only 25% of Advertisers are Ready for Cookie Deprecation
Taboola, a global leader in powering recommendations for the open web, today (June 12th, 2024) announced results from study conducted on its behalf by YouGov, focused on advertiser reactions to cookie deprecation. Advertisers are bracing for the cookieless world and despite [...]
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