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DanAds & Brand Metrics Join Forces to Transform Advertising with Advanced Brand Lift Insights
DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with Brand Metrics, an innovative provider of automated brand lift data. This [...]
Revolutionising CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than Traditional Ads
GumGum, a contextual-first, global digital advertising platform, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, has released new data around superior attention measurement and engagement across GumGum’s Connected TV (CTV) ad unit, In-Video. In-Video [...]
Amplified Intelligence Findings Reveal AR Captures Active Attention & Increases Likelihood to Buy by 53%
Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to assess how augmented reality (AR) lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live [...]
Conscious Media Partners with Greenbids to Enhance Performance & Cut Carbon Impact
Conscious Media, the sustainable digital media partner for brands in the MENA region, announced an exclusive collaboration with Greenbids, a pioneering tech company established in 2022. Greenbids has developed cutting-edge technology leveraging machine learning (ML) and artificial intelligence (AI) to [...]
PubMatic Announces Promotion of Frankie Warne to Senior Director, Advertiser Solutions, UK
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (June 4th, 2024) announced that Frankie Warne has been promoted to the position of senior director, advertiser solutions, UK. In this new role, Frankie Warne will be [...]
OpenX Announces International Expansion of TV by OpenX Alongside US Enhancements
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (June 4th, 2024) announced the international expansion of TV by OpenX to Australia, France, Germany, Italy, Japan, Spain, and the United Kingdom. In parallel, OpenX is enhancing TV [...]
Prisma Media Solutions Experience of the Unique Identifier Solution: First-id
Prisma Media Solutions is a pioneer in the exploration of third-party cookie-free solutions. For 2 years, our teams have been testing the main alternatives to the end of third-party cookies, including ID5, UTIQ, EUID, RampID, and First-id, in order to [...]
Kevel Named to Newsweek’s List of the Top 100 Global Most Loved Workplaces for 2024
Kevel has ranked #13 on Newsweek’sTop 100 Global Most Loved Workplaces® list for 2024. This is the 2nd annual Top 100 Global Most Loved Workplaces® list in collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research [...]
Yahoo Australia Bolsters Growing Team with Appointment of Maddie Basso as Head of Commercial
Yahoo has appointed Maddie Basso to the newly created role of Head of Commercial for Australia. At Yahoo, Basso will drive the company’s overall commercial strategy across partners, resellers and operations in the Australian market. Leading a team of 15, her [...]
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